and College Parents of America Launch the How Internships Result in Employment (H.I.R.E.) Initiative

LOS ANGELES (April 20, 2011) –, the world’s largest internship marketplace, and College Parents of America, the nation’s only membership organization of current and future college parents, have launched the How Internships Result in Employment (H.I.R.E.) initiative to inform parents and college students about the benefits of experiential education. The announcement was made today jointly by Robin D. Richards, Chairman & CEO of and Bob Soza, Chairman of College Parents of America.

The H.I.R.E. initiative is a collaborative effort to provide resources tailored to educate and help parents best prepare their students for internship opportunities. Together, the Companies are promoting the intrinsic value of internships with insightful content, helpful advice, informative e-books and educational webinars hosted on the dedicated microsite ( The first free parent focused e-book is currently available for download here (

“With the unemployment rate for 20-to-24 year-olds at 15%* and knowing that seven of ten interns are offered full-time employment by their intern host**, the H.I.R.E. initiative spotlights the importance of parents understanding the role that internships play in jump-starting their children’s career and helps them plan to make use of these opportunities,” said Mr. Richards. “Our powerful and fruitful alliance with College Parents of America enables us to reach a wide audience of parents and give them access to high-quality resources that will help their student succeed.”

“College Parents of America is committed to providing our members with the tools they need to ensure their student’s success from preparation for college to graduation and beyond. Our partnership with allows us to deliver another vital resource for our parents and students,” said Mr. Soza.

Students can utilize the free, 5-minute, Internship Predictor™ to help narrow down opportunities that are well suited to their aptitudes. helps streamline the application process with tools that allow students to: create new or upload existing resumes; design a professional profile; search, save and filter internship listings nationwide by geographic location, industry and other keywords; and receive text, Facebook, Twitter and email notifications when opportunities that match their criteria become available. also provides a Student Tool Kit with tips about how to handle interviews, informative articles, videos and blogs from student interns as well as industry experts.


*Bureau of Labor Statistics news release dated April 1, 2011. See Table A-10 for March 2011 unemployment statistics (


**The National Association of Colleges and Employers 2009 Experimental Education Survey found that during the 2007-2008 academic year over 67% of interns were offered full-time positions with their internship host. Over 83% of students accepted these offers of full-time employment (


About -- a CareerArc Group company -- is the world’s largest internship marketplace bringing students, employers and higher education together in one centralized location. The innovative, Los Angeles based company, develops a wide variety of interactive, world-class tools and services to enable every student, employer and educator to better understand and optimize internship opportunities. For additional information, please visit For tips on finding internships, hot internship listings and internship advice, follow on Twitter ( or Facebook (


About College Parents of America

College Parents of America is the nation's only membership organization of current and future college parents. Founded in 1997, its mission is to assist families in the successful preparation, transition, adjustment and completion through college. College Parents of America provides its members with the advantage of valuable benefits and information that protect and maximize their family’s college investment and the resources to support their student’s achievement. For more details, please visit; follow us on Twitter ( or Facebook (