Marketing/Group Sales

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Established in 1946 originally as a civic orchestra on the campus of Salem College, the Winston-Salem Symphony incorporated in 1952 and hired its first full-time conductor in 1955. Four permanent music directors have led the WSS since its inception: Maestro James Lerch (1946-1949), Maestro John Iuele (1952-1978), Maestro Peter Perret (1979-2004) and Maestro Robert Moody (2005-present).

Over the years the WSS has offered a wide range of repertoires including classical orchestral and choral concert music; opera, oratorio, and ballet; and popular music. Education and community engagement performances have represented another core component of the Symphony’s offerings, along with partnerships with other area arts, educational, and social services organizations.

The Marketing/Group Sales Intern for the Winston-Salem Symphony will conduct research in regards to ticket pricing and marketing trends for for-profit/non-profit entertainment organizations within the greater Piedmont Triad community. With oversight from the Ticket Sales Manager, the Marketing/Group Sales Intern will also distribute information regarding the new group sales initiative to constituency groups within the greater Winston-Salem area.


Duties include, but are not limited to:
• Research and collect information on current ticket pricing structures for both for-profit and non-profit entertainment groups, to be used for analysis by Symphony staff.
• Conduct research on current trends in social media and other marketing outlets within the entertainment industry and develop ways to incorporate new trends within the Symphony’s seasonal communications plan.
• Research and collect information on local community agencies, school groups, alumni clubs, church groups, HR directors, etc. to create a master communications list for distributing group sales information.
• Reach out to group constituencies through email, phone, or in-person meetings to provide information on the Symphony group sales program in order to increase group sales at concerts throughout the season.

Candidates for the Marketing/Group Sales Internship position must have strong communication skills (written and verbal), be knowledgeable on current marketing trends, have a great attention to detail and possess a desire to take initiative and be creative.

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