Advertising & Marketing Internship - Summer 2014Bookmark This
180 South Lake Avenue, Suite 305
DescriptionLocated in the heart of Pasadena, FUEL360 Media supports national media companies with advertising sales services in the West Coast marketplace.
Conveniently located on South Lake Avenue amid great shopping and dining, FUEL360 cultivates relationships with advertising agencies and media buyers at top brands. For our clients, we are a powerful and efficient alternative to having an in-house sales associate. Our mission is to help media buyers and planners with their goal of maximizing the return on marketing investment while driving sales on behalf of our clients Athlon Sports, Outside Television, Red Bull Media House, Synacor Portal Group, and DC Comics as well as local pro bono client Pasadena Central Little League.
At FUEL360, you will learn the current advertising landscape for all vehicles (print, digital, experiential, and emerging media). You will learn the major players and the unique craft of identifying prospects for sales. You will learn how to turn your social media skills into marketing assets and how to create compelling sales and marketing material for meetings. You will work in a professional office environment with a tight family feel, and eat all the free snacks you want. You will also earn school credit, solid references, and experience in a challenging industry.
Responsibilities1. Read advertising industry news and summarize highlights for staff.
2. Post relevant news on FUEL360 social media platforms.
3. Compile competitive reports of what brands are actively advertising.
4. Research contacts, prospecting/lead gen for clients
5. Some database entry
6. Assist with producing eNewsletter, Powerpoints, other marketing assets
7. Physical mailings
9. Administrative as necessary