Marketing & Advertising InternBookmark This
Virgin Islands Ecotours
6526 Estate Nadir #2
St Thomas, VI
DescriptionVirgin Islands Ecotours offers kayak, hike & snorkel adventures in the US VIrgin Islands. The Intern will experience all aspects of the company's operations and finally create an marketing plan. This internship introduces a marketing student to: the each of the tours at all three locations, the basic operations of every area of the office, phone and online reservations, store and homebase duties, photo department and social marketing contributions. The Intern will visit all of the area hotels and meet with the concierge departments. The intern will create several slide shows of tours and Nature to upload to social media sites. Finally, the Intern will accumulate all past advertisements and compile into a complete marketing plan and present a proposal for a future year marketing plan. When time and opportunity permits, the Intern will have experience in working with a graphic artist to design a new ad based on their own creative idea. This internship will permit one to have a complete overview of how a successful ecotourism business operates and will understand, initiate and design an annual advertising & marketing budget based on principals learned in a university program.
Responsibilities•train on a variety of kayak, hike & snorkel tours,
•assist answering phones, greeting guests, store sales-decorating & upkeep,
•stock and understand photo department,
•create several slide shows about each tour and about area nature to upload onto Youtube, FB sites,
•recommend & implement ways to increase social media using Macintosh computer,
•review and update all tour entries on all wholesalers (expedia, orbitz, etc) and broker booking web sites,
•Finally, Intern will compile all corporate advertising, media (print & online) and create a Marketing & Advertising Plan to evaluate past expenditures and propose future changes and expenditures.