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Posted: July 24 2015
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DescriptionNaturalware is the first-ever data-rich kitchenware combining ergonomic design with data analytics. The patent-pending design includes two easy-to-grasp units with detachable cutlery and embedded sensors to track and monitor its use. Data is cloud-based and accessed through a client dashboard, integrating additional contextual information such as local weather conditions, time of day and medical history of the user. Find out how Naturalware is transforming the act of eating into scalable data for people with significant dexterity challenges, their loved ones and the wider medical community. Discover more at www.naturalware.co.
Currently in process of developing marketing plan, including industry research, marketing strategy, multi-stakeholder analysis, financial model and client outreach. Seeking intern to help with robust marketing plan.
Responsibilities- Conduct industry research into Internet of Things, Ergonomic Products, and Healthcare IT
- Identify potential end-users from pharmaceutical companies to insurance companies to channel partners
- Develop value proposition per key stakeholder
- Develop care for product-market fit for data-driven ergonomic kitchenware