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828 pico blvd #1
Santa Monica, CA
Posted: November 23 2015
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DescriptionToo Pretty was originally created in 2012 by Cary Williams, a former Olympic style boxer who now owns several California boxing clubs and coaches at her club in Santa Monica, CA. But the brand has just launched this year.
The general message behind the brand is that, as girls/women, we are too often told that we are too pretty, fragile or delicate to do certain things. As a fighter, Cary was constantly told that she was too pretty to be a boxing and at the same time told that she fought like a boy. Girls are lead to believe that in order to be a competitive, powerful athlete, their femininity would have to be sacrificed. Girls and women of all ages should be encouraged to feel confident, powerful, beautiful and intelligent, no matter what their passions are in life.
The extensions of Cary’s original brand, “Never Too Pretty To Hit Like A Boy” are what you will see now on the site, www.tooprettybrand.com. With all sports playing such a vital role in our physical and mental development as girls/women, Too Pretty strives to encourage young women to embrace their feminine qualities as well as the incredible physical attributes that are required in so many male-dominated sports.
The goal of Too Pretty is to assist girls’ sports teams or individuals to compete in their sport of choice. This is why it is so important for the brand to grow quickly.
Our ambassadors are key in the growth of Too Pretty and we need your help with the Ambassador program.
We have created an Ambassador program and now have over 20 ambassadors. We need someone to create an infrastructure for this program and communication hub with the ambassadors.
ResponsibilitiesMust look through ambassador applications and research each potential ambassador.
Go through the information of all current ambassadors and categorize them according to their influence factor. Reach out to all ambassadors and have a conversation about how they can grow the brand. Take notes of everything in an excel sheet for each ambassador. Give ambassadors direction in how we can grow the brand in each individual community and sport.
RequirementsLooking for someone who is experienced in organizing and managing. A creative person who can think of great ways the ambassadors can help to grow brand awareness and point them in the right direction. This includes maintaining a data base of all ambassadors and communication with them regularly.
SkillsRequired - Detailed Organization, Brand Communication
Preferred - Highly personable, Creative Campaign Development