Marketing Lifestyle Brand Street TeamBookmark This
Posted: September 21 2016
Company Location: Santa Monica, CA
Application Deadline: No Deadline
Position: 2 Part-time, Unpaid
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DescriptionToo Pretty was originally created in 2012 by Cary Williams, a former Olympic style boxer who now owns several California boxing clubs and coaches at her club in Santa Monica, CA. But the brand has just launched this year.
The general message behind the brand is that, as girls/women, we are too often told that we are too pretty, fragile or delicate to do certain things. As a fighter, Cary was constantly told that she was too pretty to be a boxing and at the same time told that she fought like a boy. Girls are lead to believe that in order to be a competitive, powerful athlete, their femininity would have to be sacrificed. Girls and women of all ages should be encouraged to feel confident, powerful, beautiful and intelligent, no matter what their passions are in life.
The extensions of Cary’s original brand, “Never Too Pretty To Hit Like A Boy” are what you will see now on the site, www.tooprettybrand.com. With all sports playing such a vital role in our physical and mental development as girls/women, Too Pretty strives to encourage young women to embrace their feminine qualities as well as the incredible physical attributes that are required in so many male-dominated sports.
The goal of Too Pretty is to assist girls’ sports teams or individuals to compete in their sport of choice. This is why it is so important for the brand to grow quickly.
Our ambassadors are key in the growth of Too Pretty and we need your help with the Ambassador program.
We have started to become involved in girls sporting events and have tested "street teams" which are a team of 2-3 girls who go to these events and promote Too Pretty via giving away stickers and slick postcards with discounts.
We would like to have a street team in each city and are looking for someone to lead that project.
ResponsibilitiesMust look through ambassador applications and research each potential ambassador.
Go through the information of all current ambassadors and categorize them according to their influence factor. Reach out to all ambassadors and have a conversation about how they can grow the brand. Take notes of everything in an excel sheet for each ambassador. Give ambassadors direction in how we can grow the brand in each individual community and sport.
RequirementsLooking for someone who is experienced in organizing and managing. A creative person who can think of great ways to grow brand awareness and select the right events for Too Pretty and the team. This includes maintaining a data base of all events and communication regularly.
WE NEED AN ACTION PERSON WITH FOLLOW THROUGH!
This means, if you have a great idea and it is approved then execute it! Follow up on it and be able to send a weekly report as to the status of it.
We want our interns to become part of the team! If you can be a valuable asset to Too Pretty then you will be compensated for your time.
SkillsRequired - Self-driven, Detailed Organization, Brand Communication, Follow Through
Preferred - Highly personable, Creative Campaign Development, Follow-up