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5 in 5! with Andrew, CEO of JusCollege

May 1, 2012

The new JusCollege launched April 26th, 2012 as the ultimate online marketplace, campus guide, and concierge service for students.

Andrew Citores, CEO of JusCollege

Andrew Citores, CEO of JusCollege

JusCollege was started by Andrew Citores and Bo Thede in 2010. Andrew was running an entertainment company in Los Angeles that serviced college students and Bo was working for an online food ordering service at CU Boulder, they met up over winter break at the local burger spot they had frequented in high school. Andrew pitched Bo the idea of creating a one-stop shop for students, and within a month they we’re working on their new idea

1. How did you get started in the industry? How can someone who is interested in your work get started?

My partner Bo and I both started working in the college market while we were students at our respective colleges. Bo went to CU Boulder, and I attended LMU for a short time. While a freshman at LMU, I helped upper-classmen market events in the Hollywood area for students that included safe transportation to and from campus. After learning the ropes, I decided I wanted to try it on my own and learned that I was very good at not only producing the events, but also marketing them to several campuses in Los Angeles. Within a year, I had dropped out of college. I expanded the business to one-off events, fraternity and sorority event planning, transportation bookings, and college marketing. In the process of building my business, it dawned on me that students don’t have one central resource to help them with their needs. No one was looking out for college students and certainly not finding them the best deals, services, and resources.

Bo Thede, COO of JusCollege

Bo Thede, COO of JusCollege

I began talking with a few friends who we’re involved in some college-based companies. Bo was helping run an online food ordering company in Boulder that became extremely successful. During his tenure, he managed to double the company’s revenue each year he was involved. Since various other friends we’re actively seeking ways to help college students, we all decided to sit down, where I pitched them the idea for JusCollege. Ever since, Bo and I have taken great strides, crafting innovative ways to make college life easier, for the full “college experience.”

2. What’s the future of your industry or job?

Students are the first to adapt to the latest and greatest technological and social advancements. College students are creating new trends and setting the social landscape for the present and near future. Companies attempting to create brand loyalty with the younger generation will utilize the college demographic, and make sure that students have the best experience possible. We want to teach companies in every industry the value that college students bring to the table. JusCollege wants to expand this vision by growing our network nationwide.

3. What do you look for when you hire an intern or entry-level candidate?

When hiring interns we look for someone who already meets our core values as a company. We are here for students and we go out of our way to make sure they have an amazing customer experience. Our interns have to be personable, enjoy conversation, and bring a positive attitude to work, yet have the drive deep down to make the company better, while bettering themselves in the process. We also look for interns who are vocal, and not afraid to voice their opinions. Never be afraid to express your ideas in a positive way.

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4. What is one thing an intern can do to make a favorable impression?

Although there are tons of little things interns can do to earn a favorable impression, someone who makes an effort to go the extra mile will stand out immediately. If you stay in later than expected or come in earlier than you are suppose to, it shows that you are dedicated to JusCollege and to growing as a person. But to truly stand out, we look for interns that voice their opinions in a constructive way and give us new perspective on ideas that may arise. If you can make the company better as an intern, you are someone I will want to hire.

5. Can you share a positive intern story and an intern horror story? No names needed…

Absolutely! If I keep on getting nagged with questions of: “When can I get paid more?” Or, “How can I earn more money?” You’re simply just not going to last. We had an intern who did exactly that. We look for people who want to make the company stronger, not those interested in making their wallets fatter. Overall, interns tend to be very productive members of our team, and we love having them.

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