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5 in 5! with Christopher Kerney, Public Relations & Social Media Manager for WorkplaceDiversity.com

February 26, 2013

wpd logo 2011 5 in 5! with Christopher Kerney, Public Relations & Social Media Manager for WorkplaceDiversity.comWorkplaceDiversity.com, the source for diversity talent®, is the preeminent job search web site for Corporate Recruiters who are seeking experienced diverse talent. Our goal is to create a connection between companies that support diversity and experienced, distinct candidates by providing one location for recruiters to post open positions.

Christopher Kerney (@CTKerney) is the Public Relations & Social Media Manager for WorkplaceDiversity.com. A graduate of Penn State University, Christopher received his bachelors of arts in Media Studies with a concentration on communication law and society; minor in sociology. He has a strong background in internet marketing, social media strategies and company branding. Christopher is also a strong member of society volunteering his time with local organizations and is a member of the West Milford Elks Lodge #2236. You can find more information on his LinkedIn and Blog.

1. How did you get started in the industry? How can someone who is interested in your work get started?

ChrisKPhoto 5 in 5! with Christopher Kerney, Public Relations & Social Media Manager for WorkplaceDiversity.com

Christopher Kerney, PR & Social Media Manager for WorkplaceDiversity.com

I actually got started in the industry by my Uncle. He has done a lot of corporate event planning and marketing for some big companies. I originally wanted to be in television but when I interned doing public relations and event planning, I knew from that point on that this is what my heart was set on doing.

2. What’s the future of your industry or job?

The future of my job, as a public relations/social media manager, is always changing. I started a Facebook account when I was in college when Facebook was only for college students. If you would have told me back then that I would be getting paid to do work on Facebook, I would have laughed. With the ever growing trend of social media and being able to do it on your phones, computers and tablets, the results are endless. There is always going to be a new trend to get involved with and a new app to start mastering.

3. What do you look for when you hire an intern or entry-level candidate?

When I hire interns to work with me, I look for a few things. The biggest thing I look for is how they communicate with me. My first statement is always: “So tell me about yourself.” This is your chance to tell me about what school you go to, what you like to do for fun, what makes you different from everyone else and why you are sitting in front of me. I want someone who can open up and talk about themselves. I need someone social who is computer savvy and isn’t afraid to ask questions. My interns do hands on work and I need to make sure I can trust them on the phone, sending emails, doing follow-ups, etc.

4. What is one thing an intern can do to make a favorable impression?

The biggest thing an intern can do to make me remember them would be to tell me something that makes you stand out. Are you a marathon runner? Did you climb Mt. Everest? Have you been scuba diving off the coast of Australia? Make me interested in you and leave something that I can look at your resume and say, “Oh that’s the guy who organizes charity events for the wounded.”

5. Can you share a positive intern story and an intern horror story? No names needed…

I had one intern who had no experience, no idea what they wanted to do with their lives and was just looking to try something different. Their resume didn’t scream out, “superstar” but they had enough that I brought them in for an interview. Within two minutes of the interview, I knew he would be amazing. He was. He asked a ton of questions, had a positive can-do attitude and worked hard. I wrote him the best recommendation letter of my life and I refer him to everyone who is looking. On the flip side, I’ve had interns who have had great experience on their resume and turned out to be the worst interns I’ve ever had because they lacked motivation. This is why I always get in touch with every person who applies for my intern positions because it doesn’t hurt to bring them in and see what they are about.

Interested in interning with WorkplaceDiversity.com? They’re currently looking for marketing interns! Apply now.

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