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5 in 5! with Linda of Ironic Music Booking Agency

January 5, 2012

Ironic Music Booking AgencyIronic Music Booking Agency (@IronicMusic) is a full service, licensed music booking and music promotion agency focused on booking live music acts North of Boston (all of Essex & Middlesex counties) & in the Southern NH areas. Ironic’s goal is to help musicians broaden their horizons and get more gigs, as well as help venues who are looking to get to know new and different talent. They work with everyone from single musicians to full bands, and strive to find the perfect musician/band to fit the venue. They’re currently hiring interns!

Linda Somma is the Director and Founder of Ironic Music Booking Agency. She is a professional with 25+ years of experience in the promotion & management of artistic and cultural projects in the entertainment industry. Linda was born and educated in the USA, has a BA in International PR, with a concentration in languages (Italian & Spanish). Throughout her career, she has collaborated on a wide range of projects, beginning her professional career doing communication & marketing in an artistic field. In 2002 she began collaborating in the entertainment industry with her first gig as a talent agent! Ironic – the consultancy – followed in 2003, where the desire and need for a “consultancy” arose.

Linda Somma, Ironic Music Booking Agency Founder1. How did you get started in the industry? How can someone who is interested in your work get started?

I have been doing marketing and promotions in a creative industry (architecture, industrial design, graphics, film, etc.) for 25 + years and when I returned from living abroad and realized where the economy was going, and still had a desire to be my own boss, I was attentive to what was happening locally and realized that a locally based new fangled booking agent was just what the area needed. Ergo, Ironic Music Booking Agency LLC was born. To get started in any creative industry one must get hands-on experience. I personally did 3 unpaid internships throughout college and that helped me a lot in my obtaining a job so I am a huge advocate of internships. Do your research, find what interests you and target your search!

2. What’s the future of your industry or job?

I believe that in any creative industry, much is based on a person’s own ability and drive. I created a job, a business and a niche (Ironic is the only booking agency who proactively promotes their musicians’ gigs through social media, etc.).

3. What do you look for when you hire an intern or entry-level candidate?

Someone who is organized, timely in their responses, has hands-on experience and who demonstrates drive and motivation.

4. What is one thing an intern can do to make a favorable impression?

Write me back in a timely fashion, with no spelling or grammatical errors, and tailor their cover letter/email to the specific job.

5. Can you share a positive intern story and an intern horror story? No names needed…

Absolutely! One of my first interns did an amazing job at any project he put his hands on. He asked me for a reference for a job he really wanted, which was a very highly sought after position, and I gave him a rave review! The employer contacted me and thanked me for the recommendation, and also thanked me for teaching him so many important skills. That is one ex-intern that I know will go far!

Thanks Linda! Are you ready to get started in the industry? Ironic Music Booking Agency is currently looking for Social Media & Marketing Interns.

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