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5 in 5! with NG Farrell Marketing

February 3, 2011

Callum Ng is an entrepreneur and former Canadian National Team swimmer who currently serves as Director and Partner at NG Farrell Marketing in Vancouver, Canada. At 19, he created his own summer job by founding Green Grads Exterior Cleaning, an environmentally friendly window and gutter cleaning service.

1. What do you look for when you hire an intern or entry-level candidate?
We like to interview people that have reached out to us in a creative way. Sometimes, this is as easy as shooting us a tweet, at other times it can be making a cool video. Either way, presentation, professionality and knowledge of our industry is key. Also, we like to know that our interns or entry-level candidates are passionate about what we do, and work for us because they believe in what we are doing.

2. How did you get started in the industry? How can someone who is interested get started?
I got started in sports and culture marketing because I saw a need for certain services to a niche area of the marketplace. I believe that there is a place for everyone’s passion and creativity, and you can carve that place out in a number of ways. The best place to start is to write down your three top skills, your two passions and your one biggest downfall. Find a job that uses your skills,in an industry you are passionate about that will help you overcome your biggest downfall. Then network. Find out who does your job,where they network, and go go go.

3. What’s the future of your industry or job?
Marketing will always be a required business function. But the tools that we use are always changing. That is what is exciting. Furthermore, sports and culture marketing are growing fields, with more companies seeing the possibility and focusing on the potential.

4. What is one thing an intern can do to make a favorable impression?  To make a negative impression?
You can make a favourable impression by knowing the history of the company you want to work for. Also, you can show relevant experience elsewhere that might help you with the tasks that may be assigned. Finally, be positive about any and all work tasks, we all started somewhere, so being humble and gracious are qualities that employers appreciate. The easiest way to make a negative impression is to forget to display that humility.

5. Can you share a positive intern story and an intern horror story? No names needed …
Best intern ever was this year! We had a Korean intern named B, who came to us from a local business language school. The guy was rock solid, showed up, always well dressed and was up for anything. Not only that, but he saw every opportunity as a chance to learn, and learn he did!

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