Sylvia Zhou, Communications Director, at FreshDigitalGroup, shares the company’s history:
FreshDigitalGroup was founded in 2011 by current CEO and owner, Doug Robinson. Located in Manhattan, FreshDigitalGroup (FDG) is a digital shop that focuses on mobile strategy, creative design, and development. Our team guides brands, agencies and start-ups through the concept and development of user-friendly products and strategies that highlight the uniqueness of each brand’s proposition. We bring more than 20 years of mobile expertise, and 10 more years of agency and creative experience to the game.
Our CCO has led dozens of award winning teams and has an industry-leading eye for how concepts and design play in all forms of media.We are a digital touch point for all things mobile: carriers, platforms, advertising, marketing, media and new technologies; we take pride in building long-term value and powerful digital connections between brands and their consumers.
What’s it like to work at FreshDigitalGroup?
Sylvia: At Fresh Digital we are a diverse group of creators, innovators, and developers who cohesively specialize in understanding client needs, providing insight and vision and executing eclectic solutions that create value & utility for customers or users.
A lack of expertise in the mobile ecosystem leaves many businesses struggling with which mobile practices to implement on which devices and how to add utility to their customer’s life. Meanwhile, most siloed agencies stumble trying to fit their clients’ newly developed demands for mobile, social, experiential and rich media solutions.
We are a value exchange moderator — a firm that blends strategy, creative, technology, media and data offerings to connect brands and their audiences in ways that balance satisfying customer needs against achieving business goals.
Are there any fun facts about FreshDigitalGroup?
Sylvia: FDG is like a small United Nations. We have employees and interns from China, Korea, France, Greece, Brazil, Italy, Russia, India, etc. On our weekly assignment board, we have a “word of the week” section that allows team members to share and learn different words from a foreign language.
We have “wear blue to work” day every Friday because blue is our favorite color!