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Meet the Interns: Four different paths to Sparkpr

February 23, 2011

Hello, blogging world! Meet the interns of Sparkpr: Meghan, Lyndsey, Rachel and Diane. Individually, we represent all phases of Sparkpr’s three-month-long internship. Follow us in our challenges, triumphs and find out if, in the end, that sparkling full time position falls into our mentally calloused (in a good way!) hands. Feel free to ask us questions about PR, internships and the whole process in general. We’re also eager to learn from you! Without further adieu, here are the interns …


Media lists, coverage reports, activities trackers – “What the hell are all these things?’ runs through my head as I build my PR dictionary from scratch. You learn through osmosis,through acting quickly and listening to every word around you. PR’s like that wind that adds sudden speed to your step – and you kind of love it.

Hi,I’m Meghan. I’m the baby and the newest of the interns at Sparkpr. I’m only in week three. Before my desk in an open office, filled with dogs and meaningful chatter, I was an art history major. Needless to say, my first days here were a whirlwind, but I’m gaining my footing and making some real contributions.

In my posts you’ll find just what a PR internship entails, especially from the view of someone with NO previous experience. It’s hard to change career focus, and the challenges are still coming! The excitement that defines PR, however, is what keeps you energized. If I had four key words to describe the past few weeks, it would be those in a song mother used to sing, “I’m alive; awake; alert; enthusiastic!’


Week six. Half way done. I “learned’ what PR was in a classroom, but it’s not the same. It’s way more fun. I feel like I’m on a continuously moving roller coaster, putting out fires left and right. Everything is flagged important and seems to be due in the next five minutes. What a rush. PR is crazy world, and I’m loving it.

Hi, I’m Rachel, a Sparkpr intern in the glorious city of San Francisco. I‘ve been living in a world that hasn’t fit me for the past three years, so I decided to take the plunge and switch career paths. Today, I can honestly say I’m having a blast and learning a ton.  I’ve transitioned from InStyle to TechCrunch.  I’m too young to really remember the dot-com boom, but I feel like it’s happening all over again. There are thousands of start-ups in my very back yard.

On my first day at Sparkpr, I sat at a table with the CEO, met a new potential client and offered my input on their company and product. Been on the fast track ever since. I have an entirely new set of acronyms in my lexicon (RFP, IPO, MWC) and I find myself discussing “the cloud’ at the dinner table. Who is this new me? I’m digging her!


Week 12. Internship is almost complete. Yikes! From account management to media relations, I’ve rapidly experienced all aspects of the ever-changing PR biz. The past 3 months have absolutely flown by, leaving me with a solid understanding of my role and an insatiable desire to continue this journey. But now, I’m awaiting my fate.

Hi, I’m Lyndsey. Of all of our lovely Sparkpr interns, I’m the furthest into the program. I’ve loved PR since my first mass communications course in college. Just days into the class, I made the impromptu decision to leave my physical therapy dreams behind for a fast-paced PR career. A few years and a few gigs later, I’ve landed at Spark, and I couldn’t be happier about it.

With just one week left in my internship, I’m filled with everything from fear to hope to nausea. I’ve given this internship my all and made significant contributions to accounts, and I hope I’ve proven myself enough to ensure a permanent position. There’s no guarantee. But we all started internships with the ultimate goal of landing that full-time position. Next,  I’ll either be blogging as an employee or as an ex-intern on the job hunt again …


As I walk down the hall, reality stares me in the face. My black-and-white picture hangs on the wall with the rest of the Sparkpr staff, but in only a few weeks, it could be coming down. Over the last six weeks, I’ve been thrown in the deep end of the PR ocean. With every day has come a new tidal wave of projects, information and – let’s face it – emotions. Fear, uncertainty, insecurity and raw, pure excitement for the unknown pulse through my veins as I continue my journey.

I’m Diane, and I’m halfway through my internship with Sparkpr. I am not a newbie to the PR industry, but I am a newbie to agency life. I started at Spark with over 2 years of PR experience under my belt. As an undergraduate at UC-Berkeley, I interned with the communication department of the Oakland mayor’s office, and spent a year and a half doing PR for a small start-up.  Somehow, it seems none of that compares to life at Spark. Coming in, I realized I needed to push my reset button and start over. Suddenly, my focus wouldn’t just be one client, one product, one brand … it was multiple accounts, with multiple moving parts. I’ve had to learn to switch gears from mobile to software to consumer at the drop of a hat.

My first day at Spark was by no means traditional. I came to the office Christmas party the Friday night before my Monday start date. I fell in love with all of the Spark team that night, and everyone has welcomed me with open arms.

Check back next week to find out what happens to Meghan, Rachel, Lyndsey and Diane as they fight for their place in the competitive PR industry.

{ 4 comments… read them below or add one }

Meredith February 23, 2011 at 1:33 pm

This is so amazing, you guys! Very proud of you for securing this opportunity 😉 and moving forward with it. Represent… w00t!


Martina February 23, 2011 at 2:08 pm

Very nice job ladies!


Syreeta Mussante February 23, 2011 at 3:08 pm

This is awesome, ladies! I can’t wait to read what happens next!


portia February 24, 2011 at 1:42 am

I love it, I love it. I feel inspired. Well done ladies!! It’s fresh and makes me want to hear more of what happens next 🙂 All the best.


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