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5 in 5! with Krug’s Eco Logic, an online natural skincare retailer

March 28, 2011

Krug's Eco Logic logoToday’s employer interview is with Erin Krug, founder of Krug’s Eco Logic.

Erin Krug, founder of Krug's Eco Logic

Erin Krug

1. How did you get started in the industry? How can someone who is interested in your work get started?

I discovered about 5 years ago that my children had really sensitive skin — my son’s hands were so dry from ‘commercial’ soap they cracked and bled, and my daughter (at 5 months old) would scream at the sight of a big-brand diaper cream tube because the chemicals burned her so badly.

I’m 100% self-taught … while it isn’t rocket science, it does take an incredible amount of research, ingredient sampling, formulating and testing to get unique recipes exactly right.

2. What’s the future of your industry or job?

The skincare industry is continuously growing … especially natural skincare. As consumers are becoming more aware of the importance of ingredients in their soaps and cosmetics, they’re being more particular about what they use.  The skin is the largest organ of the body and absorbs whatever you put on it; it’s important to carefully select products with ingredients that are right for you. Herbs, botanicals, and natural oils and butters are just as potent if not more so than pharmaceutical skincare agents, yet much more gentle, and people are coming to realize their effectiveness. Overall, I think the natural skincare industry will continue to grow as it has by leaps and bounds.

3. What do you look for when you hire an intern or entry-level candidate?

The first thing I look for in a candidate is professional grammar on their application/resume or letter of intent — including appropriate phrasing and well-articulated thoughts.  This is their ‘first impression’, and they need to (with the written word) communicate intellectuality, enthusiasm and work ethic.

Secondly, I look for experience. Although, many know the ins and outs of social networking (the main function of the potential intern I am currently searching for), if the candidate does not convey their experience, I have to assume they’re not familiar with how to create a social presence and buzz about our company on the internet.  I highly suggest that each candidate thoroughly read through the position for which they’re applying and what the company is looking for, and let that company know what they bring to the table.  They are competing against many applicants, and they need to stand out.

4. What is one thing an intern can do to make a favorable impression?

Probably the best way a candidate can make a favorable impression is to quickly research the company — it can take as little as 30 seconds to Google the company and find their products/service and philosophy. Even one sentence can make your application personal. Let the company know that you support their passion and how your presence will positively affect the company.

5. Can you share a positive intern story and an intern horror story? No names needed …

Horror Story: I had a few candidates that were eager to intern. They were late to show up for work, or continued providing excuses as to why they needed to arrive late.  I want my employees and interns to have the same respect for the company as I do, and lateness and lack of work ethic is (to me) a sign of disrespect both personally and professionally. This, as you might imagine, is a very easy way to find yourself unemployed. In this economy, it’s crucial to work hard and maintain professionalism to keep your position and advance in the company. I have no problem employees — all are fantastic, but I have yet to have a positive intern experience, so I’ve turned to to find someone just perfect for our company!  So far, the process has been very simple and streamlined.

Want to intern for Krug’s Eco Logic? Check out this current listing Krug has posted on for a social media assistant.

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