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March 28, 2011

What employers see when they search on

This is what employers see when they search on

If you read this blog regularly, you’ve probably mastered the process of applying to internships on our site. It’s pretty straightforward, and not a whole lot different from some other sites you may have used in the past.

But what about getting employers to find you? After all, one of the key advantages of is the fact that you can get found. And yes, there is an art to it.

First of all, you should know that’s candidate search feature for employers has the same basic premise as most search engines: put words people will search for in the content, and you’re more likely to get seen. In this case, the “people” are employers and the “content” is your profile. If you want a newspaper company to recruit you as a reporter, you’ll want to include lots of key phrases that have to do with reporting — journalism, news, writing, reporting, editing, multimedia — in your profile (provided they apply to your actual experience, of course).

At the same time, your placement in search results has a lot to do with how complete your profile is. If you’ve just filled in the basics and earned a “moderate” readiness score, you’ll stillĀ  appear — but employers may have to do a lot of scrolling and clicking to get to you. With tons of candidates out there, that means your chances of being seen won’t be high if you don’t complete as many fields as you can. (You can also boost your profile readiness by taking the free Internship Predictor.)

If you haven’t specified your location due to privacy concerns, you’re also depriving yourself of a lot of views from employers who like to search for candidates in your area. Here’s a tip: If you don’t want to give out your address to searching employers, you can simply hide it in your Profile Settings.

Put words people will search for in the content, and you’re more likely to get seen.

When an address you entered is hidden, it won’t show anyone exactly where you live, but you’ll still appear when someone runs a search for candidates from your area.

Of course, the most effective way to get eyes on your resume is to upgrade your account to Premium and complete the Intern Certification Program. Just being a Premium Advantage member will boost your ranking when employers search for interns matching your experience and float your resume to the top of their inboxes. But completing the Intern Certification Program will also attach a badge to your profile listing that distinguishes it from a crowd. Being Premium, by the way, costs just $20.

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