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The Campus Socialite presents: Why didn’t I think of the social bottle opener?

May 18, 2011

In this brief field update, The Campus Socialite brings us news of a genius advertising school project that’s generating some internet buzz this week.

campussocialite The Campus Socialite presents: Why didn’t I think of the social bottle opener?By Matthew Schoenman

Hear that?

That’s yet another corporation attempting to capitalize on our obsession with social networking. Earlier this month, Pepsi announced the production of a social vending machine that allows you to buy drinks, send drinks to friends and — of course — redeem drinks from friends.

Now, Max Arlestig and Maximilian Gebhardt, two students from the Miami Ad School in Hamburg, Germany, have made this concept video outlining a social bottle opener. Basically, you pop open a beer and this bottle opener, which is connected to Facebook via Bluetooth, automatically creates an event at your location. Your friends RSVP, and boom! Instant party.

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