By Melissa DiVietri
I have always considered myself as a dedicated individual who goes the extra mile for every accomplishment. I am a bubble of smiles, eager to learn new things and always prepared for every obstacle placed in my pathway.
I began my search for my summer internship in November 2011. I made an ‘internship board,’ which included all the companies I applied, the job description and sticky notes on responses from human resource departments. I would follow-up with companies every 3-4 weeks on job opportunities. After months of searching, I got a break with the help of networking within my connections. I received a phone interview for a Digital Media position at The Garage / Team Mazda in Southern California. After my offer letter came in the mail, I had less than a few weeks to find housing, book a plane ticket and make a lifestyle that was halfway across the country work for me. I crammed in tremendous hours at my campus student jobs during finals week to afford first month’s rent, apartment security deposit and transportation. Let me say – hard work & determination will pay off!
My first day at The Garage was a memorable adventure; one that I will never forget. My digital media team asked me to attend an Automotive News Seminar in Los Angeles to enjoy a presentation from our Mazda client. I dressed for success by wearing classy business attire and shaking hands with anyone who looked approachable. I wasn’t afraid to jump into this ocean of marketers and advertisers.
My internship was a challenging position but I learned so much about leadership, business marketing, advertising, trafficking and organizing time management within an automotive environment. I sat with my team in rep meetings while taking detailed notes on the real-world technology services. I wasn’t afraid to ask the reps questions on their services in video, social, display, audience buying or targeting tactics. I forced myself to adapt a fast-paced environment because every day was a new experience; something I wasn’t prepared even with my college experience. When I need assistance, my team members were always available to train my skills to effectively reach my tasks.
My responsibilities as a digital media intern were familiarized in the workflow of a digital advertising campaign. I compiled mass amounts of data, executed plans for campaigns for each quarter and tracked billing records to our other offices. I kept track of all job duties in notebooks; organizing different job duties and jotting down notes on ‘How-To’ do something.
Advertising agencies are reacting to real-world tactics, ideas that are benefiting today’s world. I brushed up on my technology skills by reading advertising books, Advertising Age magazines and e-marketers newsletters. Technology is always changing, so its better to keep up-to-date on the changes than not at all!
I paved my way for success by dedicating long hours and exposing my talents to the agency. When I graduate from Ferris State University, I hope to find an opportunity in advertising or music entertainment marketing. I will leave Team Mazda will a handful of connections and multitude of new skills that I can apply towards my future. I know what real experience feels like while enjoying beautiful Southern California! I hope I will leave an impact as big as the team has left on me.