Devin McGuire is a rising senior at Boston University, where she is studying Advertising and Political Science. This summer, she is interning at Ferrara & Company in Princeton, New Jersey. Connect with her on LinkedIn here.
By Devin McGuire
This summer, I am an Account Management intern at Ferrara & Company, an advertising and marketing agency in Princeton, New Jersey. No, it’s not quite like being on Mad Men, as no one smokes or drinks in the office. However, it is still a whirlwind environment and I am gaining invaluable experience, even if I’m just sitting in a meeting or listening to a conference call.
As an Account Management intern, I work closely with my supervisor and her team to ensure that all creative projects, like print advertisements and shoots, are on schedule. I also keep track of what’s going on in the general market for our clients. For example, one of my tasks is to research our brands’ competition and determine if any new material has surfaced, like new television spots or print ads. If a competitor makes a new claim about our client, I inform the rest of the team.
Recently, I have been working with the three other interns in the office to complete our intern project. We are required to pick three brands and create a digital marketing strategy targeted for our age group (18-24 year-olds). We’re having a great time learning about consumer insights, what other brands are doing on social media, and how to be effective as a team. At the end of the summer, we’ll be presenting it to the entire agency, so it’s a great way to work on our teamwork and presentation skills.
As an intern so far, I have learned that collaboration is an essential part of the advertising world. Everyone relies on each other to provide feedback and support, especially when it gets close to deadline. Without the creative team, account team, and production, no ads would be produced. However, I have also learned the importance of flexibility. Sometimes deadlines change or a client requests revisions on a project that you didn’t expect. Nevertheless, these changes happen and we all have to be ready for them!
Additionally, I have learned that as an intern, it’s important to reach out to everyone to get the most out of your time. Now, I always ask questions about what I am contributing to a project, and request feedback when possible. Lastly, I have found that many people are happy to meet to discuss their jobs and the progress they have made in the field. I would suggest to all interns to take advantage of your intern status and sit down with them, as they could have your dream job and provide great advice for the future.
So far, it’s been a great summer here at Ferrara, and I hope to keep building experience and learning more about advertising.
Devin, thanks for taking the time to share this with us! Students, start searching for an internship now!