Madeline Osman (@MaddyOsman) is a Junior Marketing major at the University of Iowa who currently works as a Sony Brand Ambassador and also as a Web Designer for her school’s student union. Madeline is obsessed with technology and travel and hopes to use her degree to combine her passions post-graduation. Madeline writes about all these things on her blog.
Ever since I was a child, I have been obsessed with and entranced by technology.
Imagine my excitement when Sony hired me as a Brand Ambassador on the University of Iowa campus. I could not believe my luck. I accepted the offer and was immediately sent a large sampling of Sony’s finest products: the Cyber-shot digital camera, VAIO S Laptop, Tablet S, and much more.
Awesome “free” Sony products aside, I have to put a lot of work into my job to be successful. The Sony Brand Ambassador program has two main directives: drive traffic to your campus’ unique Education Store URL (http://www.sony.com/UIowa) and hold events to raise awareness for the Sony brand: whether they are on your own or with student organizations. I am also expected to keep up with Sony in the news, attend bi-weekly conference calls, engage my social networks with Sony-related content, and build relationships with student leaders on campus. Fitting everything in takes about 15 hours a week.
“Awesome ‘free’ Sony products aside, I have to put a lot of work into my job to be successful… I’ve learned so much more in five months as a Sony Brand Ambassador than I have in any other job or class.”
Working for Sony has given me real world experience in almost every aspect of marketing. I’ve learned how to plan and advertise events, different elements of personal selling and promotion, and how to efficiently use social media. Besides marketing skills, working with Sony has given me the opportunity and excuse to network with many different people on campus. I have had meetings with campus technology purchasers and professionals, leaders of student organizations, professors, and more. People are pretty receptive to what I have to say, but I have to tailor my message to each individual. Sony also gives each Ambassador detailed reports of their activity that show exactly how effective we are at our jobs. I always know where I am succeeding and what could use work.
Brand ambassadorships are an excellent way to get to know a company while building real-world skills. I’ve learned so much more in five months as a Sony Brand Ambassador than I have in any other job or class. I would encourage any extroverted Marketing major to get involved in a way that will set them apart.
Many companies offer virtual internships and look for students to intern part-time, right from their campus! Check out these campus ambassador opportunities.