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Social Media Fashion/Wellness Start UpBookmark This
Sara Yo Healing Jewelry
Posted: February 21 2016
Company Location: Tiverton, RI
Application Deadline: No Deadline
Position: Part-time, Unpaid
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DescriptionWe started a business a year and a half ago called Sara Yo Spirit Jewels to help people overcome obstacles in their lives. The foundation of the business is based on two factors. One is a healing messaging service based on ancient Chinese Tsao philosophy/Five-Element energy and the other is jewelry comprised of five element healing properties. This five-element energy has been used in China for treating diseases and mental wellbeing for over 2,000 years and recently this philosophy has expanded to the western world and is getting more and more popular like yoga. Management consultant companies have started to use this five-element philosophy to guide executives to more effective day-to- day operations and to help them grow in their personal lives. This jewelry is quite unique as each piece is exclusively designed by Hannah and looks like no other jewelry on the market today. The foundation of Sara Yo jewelry involves a rare stone Hannah discovered near her hometown in Southeast China. The stone is made from a mineral called Kaolin, which formed under ground for millions of years. The jewelry is not only gorgeous but also functional. Under our guidance with the healing service we provide, women use their Sara Yo healing jewelry as a meditation tool to improve in areas where they lack certain types of energy. We created our own unique healing service, which is our intellectual property, to include a computerized five-element energy test system. Based on this system, we generate customized reports letting our customers know what types of energy they are lacking and then suggest pieces that relate to the areas of energy where they are deficient. When customers purchase items, we send them weekly healing messages to guide them on using Sara Yo pieces for meditation.
Since starting the business one and a half years ago, we have sold hundreds of pieces. Feedback from our customers is very encouraging, as they feel much better about themselves after wearing Sara Yo Spirit Jewels and many of them say they cannot live without their Sara Yo pieces. Because of the positive results we have seen, Hannah has left her lucrative medical career as a doctor to devote full time efforts to this business. We have learned that when women hear about the story, they get excited and purchase our items and come back for more. Why? Because they need different shapes of stones, as each stone shape represents a different type of energy to support their energy needs. Therefore, having an ongoing forum to tell the Sara Yo story is key to our success.
Hannah’s background as medical doctor and Harvard trained scientist brings a truly unique competitive advantage over other jewelry companies. The story of her career change from medical to fashion/natural healing via Sara Yo, has attracted lots of media attention. Sara Yo stories have been featured on ABC TV, Fox TV, CW TV and many fashion and health magazines. For example, the well-respected health magazine, Natural Awak
ResponsibilitiesOur intern will be involved in:
*Researching social media opportunities in the fashion field
*Researching social media opportunities in the wellbeing field
*Uncovering social media programs relating to branding our start up business
*Creating a social media strategy for Sara Yo Healing Jewelry
*Helping Sara Yo attract new customers via a robust social media program
RequirementsWe are interested in an intern who possesses strong passion and abilities in the area of social media.
SkillsRequired - Social Media Marketing, Social Media Advertising, Social Media Consulting, Marketing for Small Business
Preferred - Energy Healing, Fashion Marketing, Social Media Development