Public Relations InternBookmark This
Easy Living Branding
Posted: November 23 2015
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DescriptionOne of a kind opportunity to work in the public relations industry. Excellent communication skills are an essential requirement. Public relations officers must have good writing skills to prepare news releases for the media or information leaflets on new forms of medical treatment or lifestyle issues for the public. Interpersonal and presentation skills are important for media briefings or public meetings that might form part of a campaign to encourage people to exercise or give up smoking, for example. PR professionals may also require crisis management skills if they have to deal with problems, such as an outbreak of bacteria in a hospital or unexpected side effects of a drug. Social media skills are becoming increasingly important in this field, according to the Institute for Public Relations
Responsibilities- Assist in developing and contributing to public relations and marketing activities
- Interact with internal departments to carry out client requirements such as scheduling advertising; monitoring account activities; and managing production activities
- Coordinate with news media as assigned, in development of appropriate news stories
- Maintain up-to-date customer and prospect records
Requirements- Excellent communication skills and the ability to inform and entertain via written, oral and visual media.
- Knowledge of media production, communication, and dissemination techniques and methods.
- An innovative self-starter with problem solving skills, creativity, ambition, and a strong work ethic.