Data Analyst- Digital MarketingBookmark This
Moguldom Media Group
5211 NW 33rd Avenue
Fort Lauderdale, FL
The Data Analyst will be responsible for identifying and analyzing data trends and correlations and developing profitable insights for the company across website traffic, social media, revenue, and third party data.
ESSENTIAL JOB FUNCTIONS:
Analyze traffic analytics, social media analytics, and revenue analytics in order to identify profitable opportunities
Identify third party data resources that can be merged with first party data
Optimize paid marketing campaigns including paid discovery
Provide strategic recommendations to marketing team and executives on how to increase website traffic, user loyalty, and campaign ROI
Assist in developing “Big Data” strategy across company
Other duties as needed by the team
Bachelor of Science Degree in Math or Engineering Preferred.
1-2 years previous experience in Digital Marketing with platforms such as Google Adwords, Facebook, Outbrain, and Taboola (a plus).
Experience with Display/Content marketing trafficking, reporting and analytics.
Experience with Google Analytics preferred.
Retail/ecommerce Background preferred
Understanding concepts like CPC, LTV, CPM, RPM are essential
Strong online communication and presentation skills
Strong analytical and problem solving skills
Ability to interpret all online data to proactively address issues and concerns that directly and indirectly affect Moguldom’s image or profit