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Market Research Internship - CloudXBookmark This
Posted: October 04 2016
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CloudX is leading the Document Process Outsourcing industry. With state of the art scan facilities, a full suite of cloud-based document management technologies, skilled and affordable processing resources, and the best practices for managing transactional document processes; CloudX helps organizations eliminate the paper burden.
CloudX provides solutions for business professionals in the Accounts Payable, Accounts Receivable, Expense Reporting, Logistics Management, Sales Order processing, ePayments and other transactional document spaces. All of our solutions are deployed via a SaaS (Software as a service) model. As an entrepenuerial organization we are constantly looking for new and powerful ways by which we can serve the market. As such, we are looking for top talent to help us in this mission as we grow the business and onboard more customers.
The purpose of the internship is to provide the CloudX Sales & Marketing teams critical insights into our competitive landscape. Your role will be to develop a list of key competitors that deliver their technology in both cloud and deployed software service architectures. Additionally, your duties will include obtaining as much pricing data as you can with respect to competitive technology and services offerings. Finally, identifying key advantages and disadvantages to our competitors will be another valuable element of insight that you will uncover. This internship will provide key learning opportunities for effectively pulling together a comprehensive competitive analysis as well as branding and marketing efforts as they relate to positioning based on the analysis.
At the direction of a marketing leader you'll be tasked to compile a competitive analysis of both cloud based and deployed software providers that operate in our space.
You'll need to look at the following criteria in your analysis, which will be assembled in MS -Excel format (alternatively in Google Sheets):
-Company Name & Location
-Company Size - Full Time Employees, Locations, Revenue, Private vs Public
-Company Technology Stack - Proprietary technologies & Partnerships, also development roadmap if disclosed
-Marquis References / Use cases
-Target Customers (SMB, Mid-Market, Enterprise) / also vertical or geographic / linguistic focuses
-Pricing data (transactional, license, professional services, etc.)
-Gap analysis, and competitive advantages / disadvantages
Experience in building competitive analysis / market research.
The ability to work with other Sales & Marketing team members to collaboratively accomplish this task.
Some familiarity with MS Excel
Ability to develop to build and present findings to CloudX leadership
Critical thinking & analysis skills