Affiliate Marketing ManagerBookmark This
DescriptionOverall Purpose of Role:
Our ever-growing team is looking for an Affiliate Marketing Manager to take ownership of the affiliate marketing strategy and execution on a daily, weekly, quarterly and annual basis in line with our company marketing calendar.
As Affiliate Marketing Manager you will be responsible for setup, management and optimization of our existing in-house affiliate programme. The role is both strategic - you will be responsible for affiliate marketing plus remuneration strategies, and hands-on - you will be responsible for acquiring new affiliates through recruitment, development and management of 3rd party affiliate relationships and for the measurement and reporting of the success of these relationships.
They will work directly with the Director of Marketing plus our marketing team to ensure our affiliate strategy is aligned with our marketing strategy and will deliver maximum business growth and profitability.
Work with the Marketing Director to define affiliate marketing strategy, set KPIs and deliver positive return on investment.
Own and manage our affiliate marketing calendar with affiliates to deliver profitable affiliate campaigns and build long lasting relationships
Plan, manage and optimize affiliate strategy and campaigns globally including marketing management and remuneration strategies
Lead and manage the process of acquiring new customers through the affiliate channel by consistently growing affiliate base and providing on-going marketing support to the affiliate partners (creative assets, content, promotions, etc)
Grow and develop in-house affiliate marketing channel by working with affiliates and affiliate networks across various verticals
Negotiate terms with large publishers and networks
Analyze and report programme performance using affiliate and 3rd party analytics platform, provide comprehensive reporting to all levels and making recommendations to improve overall ROI
Provide support for new affiliates and assist with programme implementation, creative delivery, creative asset production management, IT requests, affiliates operations, partner billing process, etc. . .
Work with affiliates to improve in-house affiliate capabilities
Manage, enforce and develop T&Cs for the affiliate programme
Effectively manage daily requests from affiliates
Co-ordinate with the other acquisition team members to drive balanced and complementary campaigns
RequirementsDesired Skills and Experience
Skills and Competencies:
Exceptional attention to detail and analytical mindset
Self-starter with ability to drive projects with minimum supervision / management
Highly motivated and passionate about digital media
Experience of developing acquisition / content / brand partnerships from scratch
Strong negotiation and interpersonal skills – confident in talking to partners of different size and level
Strong technical skills – solid understanding of affiliate, analytics, ad serving and digital technologies
Excellent Excel skills – skilled at advanced data manipulation (pivot tables, SUMIFs, VLOOKUPs)
Strong project management and organisational skills
Ability to work well under pressure and to tight deadlines
Excellent communication and presentation skills, written and oral
Ability to communicate throughout all levels of an organisation both technical and non-technical
Educational / Experience Requirements:
Advanced understanding of affiliate ecosystem – affiliates / networks / agencies / advertisers
Strong knowledge of affiliate technologies, programmes, platforms, networks and large affiliates
Experience working with in-house affiliate platforms and networks – HasOffers, Cake, Etrass, Netrefer, Income Access, etc
Experience working with affiliate networks – CJ, But.at, TradeDoubler, Zanox, ShareASale, Clickbank, etc
Strong knowledge of setting up in-house programme (commission plans, legal contracts, tracking)
Exceptional technical knowledge of affiliate tracking (conditional pixel, server-to-server postback, server-side URL parameter tokens, de-duplication, image / iframe requests, ad serving)
Substantial knowledge of digital marketing landscape and different business models
Understanding of CPM, CPC, CPL, CPS, revenue share and hybrid deals.
Understanding of statistical reporting and web analytics
Familiarity with SEO, PPC and affiliate marketing
A strong and vibrant personality who is confident and comfortable working with a team
Has a desire to be involved in all things digital
Is a completer-finisher
Excellent communication skills both written and oral
‘Hum-bitious’ - humble and ambitious