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Business Development AssociateBookmark This
Silver Thread Print Marketing Resources
4072 Truxton Place
Posted: May 19 2016
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DescriptionSilver Thread Print Marketing Resources is a printed communications and marketing services provider. We deliver custom solutions for businesses in the areas of sales and marketing, operations, quality assurance and human resources. Our product lines include full color commercial printing, direct mail marketing solutions, product and presentation packaging, labels and decals, tradeshow/P.O.P. displays and graphics, variable data printing and outsourced business communications. We also augment traditional printed communications with landing page/microsite strategies, QR Codes and Image Recognition solutions.
The Business Development Associate will be introduced to a wide range of direct marketing initiatives--including our own prospecting and lead generation activities. The Associate will gain hands-on experience with the strategic, creative and tactical aspects of marketing/communications project management and will be involved with telephone, email and in-person communications with prospects, customers and our production service vendors.
The goal of the internship is to successfully transition the Associate to the role of an Account Executive with Silver Thread.
Responsibilities>> Monitor and drive our prospecting and lead generation initiatives, as well as contribute ideas for future business development strategies
>> Promote Silver Thread's brand with social media exposure (Facebook, LinkedIn, Twitter, Blogging).
>> Keep apprised of the details and status of all jobs/projects underway in order to communicate effectively with clients and vendors
>> Accompany Silver Thread's owner on outside customer or vendor calls to observe and participate in such meetings
>> Begin to develop business contacts and make preliminary sales calls in the role of an Account Executive
RequirementsWe will be considering graduates (or soon-to-be graduates) with coursework in Marketing, Communications, Advertising, Entrepreneurship or any combinations of these. It would be helpful--but not required--to have experience working with InDesign, Illustrator and/or Photoshop software.
More than anything, Silver Thread is seeking an individual who will be comfortable talking with prospective and current customers on the phone and in a face-to-face setting. We also want to make sure the selected individual has a definite interest in outside sales as a career path, as this is the primary role for an Account Executive. We plan to have the Business Development Associate be an active contributor to live projects that are ready to launch for clients.