Marketing Development Program

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Cambridge Learning Center
One Broadway, Kendall Square
Cambridge, MA
Application Deadline: Available Year-round
Position: Part-time, Unpaid

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Description

How to Apply

Send your Resume & Application to: nikki@cambridgelearningcenter.org

Please include “Marketing Development Program” in the subject line.

What to Include in Your Application

This is what we want to learn about you:

—Tell us about yourself.

—What are you passionate about?

—Why did you decide to apply to our intern development program?

—What are you hoping to get from your experience in the Marketing

Development Program?

—What is your ideal work environment?

—Please give us an example of how you adapted to overcome an obstacle.

—Why should we admit you into our program?


Tell us in whatever format you like (ie. essay, cover letter, video, powerpoint, etc).


One of the things we’re looking for in a team member is the ability to convey what is most important in a concise and effective manner. Please keep this in mind when crafting your responses.

Responsibilities


chedule


•WEEK ONE: Orientation & Research
◦Day 1:
◾Who we are and what we’re doing (in manual)
◾How we do what we do / Our culture (in manual)
•approach
•tone
•branding
◾Where they fit in (in manual)
•goal is to create the relationships and then turn over to our Director of Outreach
◾Meeting to discuss goals, strengths/weaknesses, passions, etc
◾Assigned target market
◾Intro to Research Training
◦Day 2:
◾Research
•things to be thinking about...
◦Day 3:
◾Intro to Lead Generation
◦End of Week 1:
◾Submit research on market
•list of things to cover
•where start for leads

•WEEK TWO: Campaign Development
◦Day 1:
◾Start lead generation
◾Meeting to go over submitted research
◾Intro to Campaign Development
◾Work on Campaign Development
◦Day 2:
◾Intro to Analytics & Tracking Systems
◾Work on Campaign Development
◦Day 3:
◾Cold Call Training, part 1
◾Cold Call Prep
◾Cold Call Training, part 2
◾Work on Campaign Development
◦End of Week 2:
◾Submit Campaign Plan

•WEEK THREE: Implementation
◦Day 1:
◾Review meeting of Campaign Plan
◾Implementation…
•Cold Calls
•Tracking
•Re-evaluating
◦Day 2:
◾Implementation…
◦Day 3:
◾Implementation…
◾Meeting to review how it’s going
•the campaign
•and on a growth/development level

•WEEK FOUR: Implementation
◦Day 1:
◾Implementation
◾Mid-way evaluation
◦Day 2:
◾Submit mid-way evaluation
•how’s it going
•how are your numbers comparing to your goals
◦Day 3:
◾Review of mid-way evaluation
◾Implementation...

•WEEK FIVE: Implementation & Evaluation/Recommendations
◦Day 1:
◾Implementation…
◦Day 2:
◾Implementation…
◦Day 3:
◾Intro to Evaluation & Recommendations
◾Evaluation & Recommendations

•WEEK SIX: Evaluation & Recommendations
◦Day 1:
◾Management
◦Day 2:
◾Management
◾Evaluation & Recommendations
◦Day 3:
◾Submit Campaign Analysis
◾Discuss campaign analysis
◾Discuss
◾What learned
◾Feedback from program

How To Apply

Apply
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