Marketing and Communications AssistantBookmark This
I'm Sorry to Hear, LLC
DescriptionI’m Sorry to Hear LLC is an exciting Philadelphia tech-startup that offers the most comprehensive funeral planning tool and review website on the internet via http://www.imsorrytohear.com.
Touted as the “TripAdvisor“ or “Yelp” of funeral planning, the funeral home directory and funeral planning website was built specifically for consumers to make the funeral planning process simpler, quicker, and more transparent.
Launched in October 2012 by Drexel Alum, Rachel Zeldin, the company has been featured in the Bucks County Courier Times, The Trenton Times, Jewish Exponent, The Pittsburgh Business Times, The Philadelphia Inquirer, and The Philadelphia Business Journal as a newcomer to a rather stagnant and old-school industry. I’m Sorry to Hear is a current participant in the Baiada Institute’s Accelalaunch program leading up to the Baiada Business Accelerator Competition this Fall.
The company and its website are expanding to new states and needs your help to manage the growth. We are seeking energetic and creative individuals with a wide range of business skills and a get-it-done attitude to help drive the future of this website by supporting marketing and database efforts.
This is the perfect opportunity to get real-world, hands-on experience while making a positive impact on our communities.
ResponsibilitiesThe Marketing and Communications Assistant will take the lead on online marketing and communication strategy including social media, marketing campaigns, and public relations matters.
• Weekly Blog
o Identify topics for weekly blogs
o Research for writing the blog or securing an expert to write and submit the blog
o Posting and scheduling of the blog to WordPress
o Assist with paperwork for attending local industry Conferences
o Assisting with Conference setup and attendance
• Email Marketing
o Develop content for email marketing campaigns to existing vendors (monthly)
o Design/launch monthly Vendor Engagement email marketing campaign
o Refine and launch “New Vendor” campaigns following expansion to new markets
o Monitor campaign results & adjust strategy
• Press Releases
o Assist with writing of Press Releases
o Manage distribution of Press Releases to appropriate outlets
• Media Engagement
o Identify and Engage Media outlets for news coverage (TV, Radio, Newspaper, Magazine)
• Social Media
o Assist with development & refining of Social Media Strategy
o Manage Social Media Accounts
Strong knowledge of Microsoft Office Products (Word, PowerPoint, Excel)
Familiarity with web-based and traditional marketing strategies
Experience and Enthusiasm for Social Media (Twitter, Linked In, Facebook, etc.)
Strong Writing Skills with attention to quality content, grammar, and spelling
*Bonus: eye for design
• Excellent Organization Skills
• Solid and Frequent Communicator
• Energetic with a “Can-Do” Attitude
• Disciplined and Self-motivated
• Ability to set and meet task deadlines
• Fast Learner