Public Relations and Marketing InternBookmark This
International Tennis Hall of Fame & Museum
194 Bellevue Avenue
The International Tennis Hall of Fame & Museum seeks talented college students searching for a dynamic internship experience in museum/attraction marketing; sport management and marketing; and public relations and community outreach. Interns will have hands on experience in a variety of efforts including, but not limited to, copy writing, photography, organizing promotional events, website management, media relations and on-site experience at a professional sports event.
The focus of this internship is in to promote the ITHF via marketing, public relations, advertising, events, community and media relations, with the goal of increasing attendance and support for all departments (Museum, Tournament, Retail, Tennis Club and Membership/Development). Particular emphasis is placed on attracting tennis fans, tourists and area residents to visit the Museum and attend the Hall of Fame Tennis Championships.
Interns are accepted year-round. The focus of the work and time commitment required will be somewhat dictated by the time of the year.
• Fall Semester: 15 - 20 hours per week, flexible to work around intern’s schedule (ITHF is willing to be flexible with more or less hours depending on the student’s course requirements.)
• Spring Semester: 20 hours per week, flexible to work around intern’s schedule (ITHF is willing to be flexible with more or less hours depending on the student’s course requirements.) Additional hours may be necessary beginning May 1. Should a Spring Intern have interest in continuing through the summer in order to gain the experience of seeing the tournament through completion, this may be arranged if it is mutually agreeable.
• Summer: Beginning mid-May and running through August 20; Must be available daily from June 2 – July 15; Must be willing to work nights and evenings; ITHF can be flexible on start and end dates, but requires strong commitment during peak tournament season of June 2 – July 15.
• Interns must be receiving college credit to be eligible for this position.
• Upon proof of enrollment in a college course, interns will be paid a stipend of $20 per day.
• Should a student have interest in this position, but not be enrolled in a class for college credit, the ITHF would consider making the position available in a volunteer capacity.
Resumes and cover letters can be sent to Anne Marie McLaughlin, Director of Marketing and Communications at email@example.com
ResponsibilitiesResponsibilities include but are not limited to the following. Should an intern have interest in a specific area of work, arrangements can be made to place emphasis on this.
• Assist with the marketing and promotional campaign to increase visitation to the museum
• Writing/editing/distributing press releases and website information as directed
• Development of promotional plans for Museum programs and special events (lectures, book signings, kids activities, etc.)
• Copy-writing and proof-reading of press releases, collateral materials and website
• Distribution of promotional materials to area establishments
• Assist in the development of new promotional materials
• Developing group tour and travel listings; promotional materials and mailings
• Establish a photography archive
• Organization of media announcements and events
• Answering informational/media requests
• Continuous maintenance of media listing and contacts (regional, national, international)
• Tracking and organizing press clippings
Responsibilities during Tournament/Induction (Summer Interns, some of this will apply to Spring Interns):
• Assist/work with media representatives (tv/radio/print/web) on and off site
• Assist with media stories/topics for daily publication
• Prepare player information/bio stats/records/match stats/general info
• Assist in tournament event schedule implementation
• Assist in tournament operations as directed
• Track event advertising and publicity
• Track and organize all press clippings: tournament and induction
• Prepare daily statistical information for e-blasts and releases
• Support the media credential process
Requirements• Strong oral and written communication skills are required
• Ability to be flexible and to adapt to the work environment and the situations that unfold
• Flexible work schedule (some evenings and weekends required to support events, trade shows, etc.)
• Detail-oriented, hard-working, positive attitude, as well as the ability to stay positive under pressure
• Ability to manage multiple projects
• Ability to work well with other interns and staff