Marketing Assistant for iPhone App

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Description

Peeriscope is a mobile networking product developed by NYC start-up Blu Dot Tech LLC. This internship is focused on the challenges of marketing a new mobile application designed for professional and alumni networking. The interns will help draft new marketing and communication strategies as well as support existing promotional efforts.

The interns will get hands-on experience promoting a technology product and executing a marketing plan. They will learn more about the mobile applications market, public relations and online marketing. They will learn best practices for effectively marketing a product via social media and events.

Responsibilities

• Develop public relations and online marketing plan
• Help draft press releases and email pitches to influencers
• Research on finding distribution partners (Meetup Organizers)
• Update Media List
• Spread the word on personal and professional social networks
• Post official updates on Facebook fan page
• Manage official Twitter account
• Draft pitches for university Alumni and Career Development offices
• Competitor Analysis (download competing apps, monitor news about competitors)
• Manage booth at on campus job fairs and recruiting events
• Get contact information for target bloggers
• Identify the most relevant conferences and events for partnerships in various industries
• Research new influential Twitter accounts to follow
• Submit Peeriscope to app review sites and relevant online directories
• Conduct various research projects related to marketing the app
• Monitor social media mentions of Peeriscope
• Assist in writing scripts for tutorial and viral marketing videos

Requirements

- Provide links to 1-3 social networking profiles to demonstrate interest and knowledge
- Possess skills in writing, presentation, interpersonal relations, and customer management

How To Apply

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