Brand Manager - Marketing Internship

Bookmark This
Garner's Garden
 Virtual
Posted: January 27 2015
Company Location: Fort Washington, MD
Application Deadline: Available Year-round
Position: Full-time, Unpaid

Apply
Login or Sign Up to apply.

Always be on the alert for potentially fraudulent job postings online - never send money to a potential employer.

Report potential scams Go to Trust and Safety Center

Description

Garner's Garden, LLC is a small business that specializes in making handmade, 100% all natural skin care products. The Marketing Brand Manager Intern researches, analyzes, selects, guides development, and ensures distribution expansion and consumer purchase of the company's natural skin care products through all channels. This internship considers and analyzes numerous data related factors such as market and account metrics, void identification, target demographics, products/programs offered by the competition, and how well the company's products meet the current and potential needs of consumers and customers.

Responsibilities

The Garner’s Garden Brand Manager intern is responsible for assisting in the management and marketing of multiple product lines at various stages within the product life-cycle; while also developing campaigns and market activities to drive the long term brand equity and build a consumer franchise. The brand Manager Intern will assist in:
• Managing major short-term, mid-term, and long-term marketing projects, programs and plans including geographic expansion and product line expansion
• Determining the appropriate consumer target market and market segments to be served
• Collaborating with internal and external partners to design, implement, and evaluate strategic business Brand marketing initiatives
• Interacting with retail account sales and marketing personnel to design and develop account specific marketing programs

Data Research and Analysis
• Conducts category and account analysis, competitive analysis, and consumer research leading to the development of actionable insight regarding products, accounts, and consumer behavior
• Analyzes and strategizes how the purchase decision criteria of consumers and customers can be influenced and changed, so they buy our company's Brands over the competition
• Recommends appropriate product pricing, trade promotion, and marketing communication and support programs to consumers to drive Brand awareness, trial, repeat and loyalty

Product Growth and Development
• Recommends Branded product growth strategies, manages implementation of approved Brand growth strategies to ensure market success
• Development and management of growth plans for under-developed Branded product lines
• Contributes to the development of new products strategy tied to Garner’s Garden branded products: flavors, scents, sizes, containers, products, etc. for all channels of distribution (Retail, Mass, Club, and Convenience)

Requirements

Knowledge, coursework, or real world experience in the following areas:
• Brand Management and Sales
• Financial analysis functions (i.e., product costing)
• Project Management with a demonstrated ability to handle multiple projects
• Strong interpersonal skills

How To Apply

Apply
Login or Sign Up to apply.
 

Always be on the alert for potentially fraudulent job postings online - never send money to a potential employer.

Report potential scams Go to Trust and Safety Center