Marketing & Audience Development Intern

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The Warren Group
280 Summer Street, 8th Floor
Boston, MA
Posted: October 31 2016
Application Deadline: January 6, 2017
Position: Part-time, Unpaid
Timeframe: 01/23/17 — 05/23/17 (Flexible)

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Description

The Warren Group, premier real estate information provider in the northeast, known for its award-winning publications Banker & Tradesman and The Commercial Record, and its deep real estate and mortgage data sets sold to the media and financial, legal and banking professionals, seeks a Marketing & Audience Development Intern to support the initiatives of our data sales and audience development department.

Through your internship you will gain practical experience in behind-the scenes operations in bringing products to market from research and marketing to sales and retention. You will have the opportunity to build market strategies, write and implement campaigns, speak directly with current and prospective customers, and work closely with other departments to meet our department’s objectives.

Your internship at The Warren Group is designed to provide you with hands-on experience and valuable training relevant to your interest in exploring business and audience development, marketing and communications.

Responsibilities

Primary Functions / Principle Duties: The goals and objectives of your internship with The Warren Group will be to assist with the research, management, development, and implementation of the data solution departments’ initiatives. You will have the opportunity to work with us in helping to brand, market and grow our data products and subscriptions.

Reporting directly to the Director of Sales, Data Solutions, and working with the data solutions team at The Warren Group, you will learn the fundamentals of managing a data sales and newspaper subscription operation, including market research, marketing strategies, advertising and branding, client retention strategies, and result-driven analyses. You will be able to observe how different departments within the company inter-relate and, schedule permitting, you may attend some departmental meetings. In addition to working with the Data Solutions Director, you will also work closely with the Data Solutions team and the marketing department.

You will have the opportunity to work on an array of initiatives during your internship at The Warren Group, by performing the following primary functions and principle duties (not inclusive):

• Research business opportunities, make recommendations and discuss next steps with team
• Assist in development of direct mail and email campaigns and preparing sales collateral
• Assist in the development of social media campaigns
• Assist in updating product descriptions on Website
• Use metrics to track and report audience engagement activity and assist in generating sales and marketing initiatives
• Follow up with conference attendees and email/mail campaigns by working closely with marketing team
• Assist in building and managing subscription and prospect lead/customer lists
• Research and analyze competitor marketing and sales materials.
• May occasionally travel to off-site locations, contingent on written permission from school
• Assist Director of Data Solutions with various related projects

Requirements

Requirements: Academic credit required. Minimum commitment of 16 hours per week.
Timeframe: Winter, January to May

Duration: To be determined based on academic credit criteria.
Hours: Part time. To be determined based on academic credit criteria, coursework and department scheduling. Minimum commitment of 16 hours per week.

Minimum Requirements: Intern must be enrolled at time of internship at an institution of higher learning that has an established internship program. Additionally, must be a student with a major or course concentration appropriate to facilitating the goals and needs of our data solutions department (i.e., business, marketing, communications, etc.), and should have completed, at minimum, basic introductory course work in that academic major or concentration. Applicants must have operational understanding of Microsoft Office programs, including Word, EXCEL and Outlook; an understanding of social media; excellent written and verbal communication skills; the ability to work independently and efficiently on concurrent projects: and be able to work collaboratively with the data solutions team.

Core Competencies: Ideal candidate should be web-savvy, a proficient writer, creative thinker, well organized, have a strong work ethic, be adaptable to change, and have good time-management skills in order to meet stringent deadlines. Interest or experience in real estate a plus.

How To Apply

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