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College Music Marketing RepBookmark This
Southern Bay Records
Posted: May 02 2015
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DescriptionCollege Marketing Reps play an integral part in the development of Southern Bay Music’s core fan base. The listeners on college campuses will become young professionals who will have strong spending power. Among the myriad of functions and responsibilities, College Reps organize listening events, interact closely with greek and non-greek social organizations and lifestyle accounts (skate shops, coffee shops, clothing stores) and are also very active on social media. College Reps are often tastemakers in their markets and are heavily involved in campus and community activities. The College Rep position is a great way to learn about the music business, gain marketing experience, and get your foot in the door of the entertainment industry.
Responsibilities-The College Reps are often the “it person” or “key tastemaker” on campus and are heavily involved in many campus and community activities.
-Create marketing planners for various promotions on campus and at local lifestyle and music retail accounts
-Educate students about the record label and gain feedback of songs directly from listeners.
-Establish relationships with activity committees, on-campus clubs, influential leaders, trendsetters and tastemakers in order to secure outlets for Southern Bay’s marketing ideas, events and programs
-Maintain an email database of listeners for promotional opportunities
-Work within the guidelines provided by the Promotions/Marketing Department with the implementation of promotions, listening parties and other related events.
RequirementsYOU MUST BE CURRENTLY ENROLLED AS A FULL TIME STUDENT IN AN UNDERGRADUATE COLLEGE.
-Cross promote and coordinate events using connections with on-campus organizations.
-Excellent written and communication skills
-Outgoing creative thinker
-Online social networking skills preferred
-Ties with school organizations and activities preferred
-Knowledge and passion of all musical genres a plus
-Strong work ethic and marketing skills Requirement
-Must have access to a car, computer and camera
SkillsRequired - Online Social Networking, Social Media Blogging
Preferred - Digital Copywriting, SEO copywriting, Digital Music Marketing