Digital Marketing Coordinator

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SE Indian Plum St.
Snoqualmie, WA
Posted: December 16 2014
Application Deadline: Available Year-round
Position: Full-time, Unpaid

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Description

We are a 3rd year, virtual, Consumer Market Research Company, and have a position available in Snoqualmie WA for the following responsibilities:

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Continually plus and enhance and maintain company website
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth and outreach strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Responsibilities

Summing it up!

This individual spend his/her time:
Creating ways to communicate with, deliver value to, stay in touch with, those who express interest in our services
Working to expand our digital footprint
Increasing our opt-in client base
Creating inbound opportunities and client interaction

Requirements

• 4+ years of experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

How To Apply

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