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Display Merchandising (Visual Design)Bookmark This
Mantera Advertising Agency
4800 White Lane
Posted: August 04 2015
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DescriptionVisual merchandisers develop, deliver and communicate visual concepts and strategies to promote retail brands, products and services in-store, in catalogues or online. They may also work with event planners to develop visual concepts for events.
Intern will work closely with the main office to create visual strategies in order to attract, excite and retain the interest of the target market.
ResponsibilitiesCreatively and strategically design end-caps, high traffic display, checkout displays to attract customers and increase sales. Consider factors such as the space available for the display, any special features it should incorporate (such as chairs, models and computers) and the client's budget. Come up with design ideas, images and graphics incorporating the client's logo and corporate colours, and discussing these with the client. Able to research costs and work within a budget. Revising designs according to feedback from clients and other members of the design team.
Producing a display usually involves working with printers, exhibition contractors, plastics manufacturers and metal fabricators.