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Food Startup - Marketing InternBookmark This
Santa Monica, CA
Posted: October 01 2015
Application Deadline: Available Year-round
Position: 2 Part-time, Unpaid (College Credit Required)
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DescriptionFruigees was founded by two cousins, David and Josh, in Los Angeles. They developed the recipe for Fruigees in their grandparents' kitchen and soon began selling the fruit snacks in squeeze packs at farmers markets throughout LA. It wasn't long before they moved on to local natural stores and eventually major national retailers like Meijer, Kroger, Jewel-Osco, and Wegman's. In less than 11 months, Fruigees has gone from a boutique item to one available in 1,400+ locations across the US, all through grass-roots efforts and campaigns.
Located in Los Angeles, Fruigees is looking for an intern to support social media efforts, conduct research on emerging trends, develop relationships with influencers, and engage with consumers via samplings and events. A start-up with grass-roots origins is looking for an intern with the same initiative. The focus is on marketing but opportunities to learn about all facets of starting, running, and growing a company within the food space is available. This is an ongoing position with flexible hours but requires a strong commitment with a passion for creativity and design.
ResponsibilitiesResearch, collect contact information, and reach out to relevant influencers.
Assist in developing an overall social media strategy.
Create photographic and written content for social media platforms like Instagram, Pinterest, and Facebook.
Create images for social media platforms using Photoshop or other graphic design software.
Conduct sampling in-store and at public events in order to engage with and educate consumers.
Research trends within consumer package goods and the food category for writing blog entries.
Assist in the coordination of in-person events such as samplings, trade shows, and community engagements.
RequirementsAn active Instagram account.
An active Pinterest account.
Examples of work using Photoshop or other graphic design software.
Experience in personal and/or professional blogging.
Experience with or examples of copy writing is preferred.
Experience with event planning is preferred.
Experience with public relations is preferred.
Experience with product sampling is preferred.
SkillsRequired - Graphic Design, Blogging, Adobe Photoshop, Pinterest, Instagram, Social Media Blogging, Amateur Photographer, Graphic Design Software
Preferred - Event Planning, Public Relations, Commercial Photography, Social Media Communications, Public Relations Skills, Advertising Copy, Corporate Social Media, Social Media Management, Product Sampling