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1212 SE 3rd Ave
Fort Lauderdale, FL
Posted: August 13 2015
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DescriptionThe Marketing Analyst, reporting to our Director of Marketing, is a key contributor to the team, and will be responsible for the development, execution, and tracking of various online marketing programs and projects. Projects focus on constant testing and analysis to increase lead volume, improve conversion rate and grow incremental new customers while providing the best customer experience. The Marketing Analyst’s primary focus will be implementing and executing online marketing (PPC and Display) strategies and tactics in order to increase paid website traffic and lead generation. The Marketing Analyst will create, implement and execute strategies and tactics that increase website traffic and generate leads on both mobile and desktop devices.
This is a great opportunity for someone with a passion for online marketing, who wants to work on a dynamic team. Our preferred candidate will be web savvy, self-motivated, and have a good understanding of online marketing best practices.
Responsibilities-Define, monitor, and analyze key performance indicators (KPI’s) for continuous improvement of online advertising efforts
-Manage pay per click campaigns on Google, Bing and other networks
-Create, optimize and test new ads and landing pages to continuously improve performance