Marketing Analyst (Coop/Intern)

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Ladlas Prince LLC
28 North Saginaw Street
Pontiac, MI
Posted: January 08 2015
Application Deadline: Available Year-round
Position: 4 Full-time, Unpaid

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Description

Ladlas Prince is an international group of professional firms, specializing in management services: consulting, internal audit, advising, and compliance; along with information technology and security, for small/private companies, middle market, and government entities and program.

The available position is Marketing Analyst Intern.
Good Performance in 90 days, makes you eligible for paid full time or part time hire (your choice).

Responsibilities

Marketing Analyst Intern roles can be one of the more dynamic positions in the marketing mix.

Responsible for performing research and providing insights regarding the market, trends, competitors, potential and existing customers, and current campaigns.
Examine a campaign's return on investment.
Identify new market opportunities.
Complete concept-testing for new products.
Perform extensive market research.
Determine brand perceptions and reputations.
Evaluate market penetration.
Develop groups and solicit customer feedback.
Analyze marketing metrics to identify cause and effect relationships.
Identify positive financial outcomes to increase profitability.
Create databases and capture market data.
Analyze competitors.
Assess client's promotional needs.
Evaluate demographics, prices, distribution channels, and marketing outlets.
Develop sales strategies in tandem with marketing department.
Meet with clients to ascertain marketing goals.
Create questionnaires and surveys.
Conduct secondary research, including finding information from industry associations, statisticians and marketing experts.
Generate reports that analyze competition and customers.
Offer insights about product potentials.
Be familiar with advanced statistical analysis and research methodologies, along with common computer programs

Requirements

You need to be able to show or learn the following particular set of skills. This may include knowledge of software such as Excel or CRM or others, as well as broader statistical skills. Typical background or degrees are maths, social sciences, history and English, as these demonstrate the ability to analyze and interpret information.
Strong written and oral communication skills are also essential, as presenting your findings is an important part of the job. In the role you will need to follow the thread of a story through to the key information, piecing together bits of information as you go. This makes curiosity a vital personal characteristic, and one which you should be able to demonstrate in your interview.

Skills

Required - Social Skills, Basic Computer Skills
Preferred - B2B Marketing, B2B Marketing Strategy, B2B eCommerce, CRM, Microsoft CRM

How To Apply

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