Marketing Director

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Warner and Company
 Virtual
Posted: May 18 2016
Company Location: Alexandria, VA
Application Deadline: Available Year-round
Position: 3 Full-time, Unpaid

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Description

Warner and Company is a women's accessory and fashion retail store. It is our mission to inspire a lifestyle of class, elegance and sophistication. To refine every role with dignity and charm, and grace every calling with timelessness. To fashion her to be judged and found to be of the highest quality with an outstanding magnificence of her own.

We are looking to hire someone very special to head the marketing department. This person will gain experience with PR, Social Media management, developing brand standards, creating website content, designing logos, website design/development, and much more.

Responsibilities

(Basically everything I already said but in boring form:)

Develop and implement strategic marketing plans (and) sales plans and forecasts to achieve objectives for products and services.

Develop and manage marketing operating budgets.

Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail.

Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

Achieve satisfactory profit/loss ratio and market share in relation to industry standards and economic trends.

Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions.

Monitor competitor products, sales and marketing activities.

Establish and maintain relationships with industry influencers and key strategic partners.

Guide preparation of marketing activity reports and present to executive management.

Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events.

Direct sales forecasting activities and set performance goals accordingly.

Analyze and control expenditures of department to conform to budgetary requirements.

Assist other departments within organization to prepare manuals and technical publications.

Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client expansion.

Review and analyze sales performances against programs, quotes and plans to determine effectiveness.

Directs product research and development.

Develop Community Outreach Programs and Community Involvement Programs

Manage all platforms of Social Media Content

Exponentially grow brand awareness

*Yawn... no but really, that's what we are looking for!

Requirements

Must haves include:

Must be Driven (with a capital D!)
Willing to work harder than anyone else
Must have energy and a vibrant personality
Must love people
Must have honesty, integrity, and true character

Not deal breakers, but would truly behoove you to have:

Graphic design experience
Experience building/maintaining websites
Blogging Experience

Skills

Required - Communication, Leadership Experience, Presentation Skills
Preferred - Business Acumen

How To Apply

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