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Kellogg's Research Labs
1 Wall Street
Posted: April 23 2015
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DescriptionKellogg's Research Labs is a start-up company specializing in developing cutting edge applications of nitinol shape memory alloys (SMA). SMA is different from normal materials in that, when deformed, it returns to its original shape when heated. The company is filing 2-3 patents per year, documenting discoveries and new product development. With a new product launch scheduled for each of the next three years, the company is poised for explosive growth.
The prospective intern must help pilot market entry for new products. This includes conducting market research, managing digital and print advertising, and onsite events (trade show, other). Product packaging is a significant portion of the job. The intern will work with staff scientists to develop products so that they are best received by the customer. This intern should be prepared to work in a fast-paced team environment, and will finish the internship having gained broad experience in various aspects of marketing. Backward planning is an essential skill.
RequirementsBS/BA or in progress.
Familiarity with one or more graphic design package.
Background or interest in science and technology.
Epic outside the box thinking.
Self-motivated, goal oriented, and highly organized.
MBA or in progress
Portfolio of past work (academic is acceptable)
Experience in market research, packaging development, and product development.
Experience in trade show exhibition planning.