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Marketing InternBookmark This
Posted: October 03 2016
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DescriptionWe are looking for an amazing, data-driven inbound marketer to own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish.
Responsibilities- Create signage, newsletters, email campaigns, online promotions, etc.
- Provide support to social media efforts to target new audiences.
- Assist with trade shows and special events to promote company and increase attendance.
- Research and analyze competitor marketing and sales materials.
- Collaborate on team presentations for management and clients.
-Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
-Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
-Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
-Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers
Requirements- Pursuing a Bachelors Degree in Marketing
- Possess creativity, flexibility, variety, and growth potential.
- Should be open-minded, a fast learner, enthusiastic, and adaptable.
-Some past experience in marketing preferred.
-Excellent communicator and creative thinker, with an ability to use data to inform all decisions.
-Proficiency in marketing automation and blogging software in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
-Bonus skills: HTML/CSS, Adobe Creative Suite.