Marketing Internship Summer 2016

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Populus Brands
5438 Gentry Ave.
Valley Village, CA
Posted: May 03 2016
Application Deadline: Available Year-round
Position: 10 Part-time, Unpaid

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Description

Reveille’s former Head of Brand Development Chad Bennett started Populus Brands, an innovative brand-building company in order to drive franchise growth, incremental revenue and consumer engagement for clients. The company forms strategic partnerships between content creators, sponsors, licensors, manufacturers, retailers and marketers to build lifestyle and entertainment brands derived from and driven by show content.

For content creators, Populus Brands actively builds lifestyle brands, create strategic sponsorships and promotional partnerships and develop consumer products directly from TV, digital and entertainment properties. The company also represents and works with advertisers, manufacturers, retailers and distributors to immerse them into those properties, allowing them to reach their consumers when they are most engaged. The ultimate goal is to strategically connect all parties directly to content.

Responsibilities

Interns will have the opportunity to learn the entertainment marketing world from its top integration consultants, while being intimately involved creatively with top staff.

Some duties will include industry research, client brand strategy and implementation, client scheduling and other status reports, lead generation, as well as general clerical work. After the internship, Populus Interns will walk away with knowledge and direct experience handling licensing, sponsorships, and the entire scope of integration packaging – and all in the context of television and television production.

Requirements

Candidates for the internship should have a general interest in entertainment marketing and product integration. Interns will have the opportunity to get involved with the branding of our many projects as we connect them with major advertisers and find ways to expand our client's brands across all media platforms. Your opportunities for involvement with our branding and marketing team will include integrated entertainment marketing, licensing, sponsorships, product placement, marketing proposals, strategic marketing campaigns that cover all facets of social media, print, video and television, and all phases of product development and brand management from presentation to manufacturing.

How To Apply

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