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Posted: November 23 2015
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DescriptionToo Pretty was originally created in 2012 by Cary Williams, a former Olympic style boxer who now owns several California boxing clubs and coaches at her club in Santa Monica, CA. The brand just launched this year!
The general message behind the brand is that, as girls/women, we are too often told that we are too pretty, fragile or delicate to do certain things. As a fighter, Cary was constantly told that she was too pretty to be a boxing and at the same time told that she fought like a boy. Girls are lead to believe that in order to be a competitive, powerful athlete, their femininity would have to be sacrificed. Girls and women of all ages should be encouraged to feel confident, powerful, beautiful and intelligent, no matter what their passions are in life.
The extensions of Cary’s original brand, “Never Too Pretty To Hit Like A Boy” are what you will see now on the site, www.tooprettybrand.com. With all sports playing such a vital role in our physical and mental development as girls/women, Too Pretty strives to encourage young women to embrace their feminine qualities as well as the incredible physical attributes that are required in so many male-dominated sports.
The goal of Too Pretty is to assist girls’ sports teams or individuals to compete in their sport of choice. This is why it is so important for the brand to grow quickly.
Looking for someone to grow the brand through social media.
ResponsibilitiesBecome educated on the company, Research relevant material/stories to post on our social media platforms. Search for relevant people who are influencers in the world of young girls and women and try to create a connection and get them to become fans of the brand.
RequirementsLooking for someone who is experienced with social media platforms such as Twitter, Instagram and Facebook. Also must have great research skills to look for relevant stories to share via social media to create more engagement and followers. As well, must be creative enough to come up with contest for social media followers to create more engagement.
SkillsRequired - Social Media
Preferred - Social Media Blogging, Social Media Communications, Research and Development