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Paid Search/PPC Intern (paid position)Bookmark This
2720 Loker Ave W
Posted: April 21 2015
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DescriptionOur pay per click department is experiencing extremely rapid growth and we are looking for a talented Paid Search Intern to join our high caliber team. The role is a great opportunity for a motivated individual who has an interest to be challenged and grow in a fast paced environment. Come work with one of the emerging Thought Leaders in the Paid Media space and gain real world experience across a broad range of industries.
This PPC Intern will assist with the execution of pay per click marketing tactics to achieve client goals in Google, Bing, Yahoo, and Facebook. This individual will work closely with an industry leading team and learn the process for optimizing client accounts in AdWords, Bing Ads, and other paid media platforms.
This role requires an individual who can clearly communicate data trends and account improvement ideas for reporting back to our clients. The candidate should also be analytical and comfortable working with Excel as well as Web and desktop software interfaces to build, organize, and execute changes to large sets of data.
In addition to helping analyze data for our clients, you will help with formulating plans with our sales team for ideal media clients and industries to target. You will learn a great deal about how certain industries spend millions of dollars online and how to go after those industries. That invaluable experience will breach you into wanting to take more of a sales or account management role at our company or another agency someday.
Our internships are paid. You take the opportunity more seriously then, and we take it more seriously as well. Even if you've graduated college, this is a great entry level position that could turn into a full time Analyst position.
Gain beginner to intermediate level knowledge of new-age internet marketing techniques through books, online content, hands-on training, and live development
Become Google AdWords and Bing Certified by end of Internship (or 18 weeks)
90% Grade Completion on a Custom Paid Search Campaign Project
Keyword research a specific industry niche
Develop competitive strategy for launching a new advertising campaign online
Build out the campaign’s keyword list, ad copy, set bids, and monitor after it’s live
Conclude with a 2 page synopsis of the entire campaign’s focus, USP, and determined success levels (ROI) and present to Director of PPC to overview
ResponsibilitiesPerform keyword and competitive intelligence research using tools and general internet research
Research client websites - understand business models and marketing objectives
Assist in creation of weekly and monthly client performance reports
Perform Search Query Analysis and Placement reports to find new keywords, negative keywords, potential placement sites and negative placements.
Write advertising copy and split testing ads, pursuing constant improvement in number of clicks, click through rate, cost per click, conversion rate, and profit per impression through statistically significant data
Analyze additional reports such as geographic, keyword performance reporting to suggest bid changes, bid/ad scheduling and other strategic action items
Assist Director of PPC and Sales team in identifying growing industries to target
Must be Internet savvy and have a desire to work on the Internet
GPA of 3.0 or higher.
Experience with Excel, Word, Outlook, and other products of the Microsoft suite
Strong mathematics, statistical literacy, and analytical skills
Ability to think strategically, work somewhat independently, and act as a leader within our team
High attention to detail, good listening skills, and can follow directions exactly
Type a minimum of 35 words per minute
Excellent written and verbal communication skills
Able to work 24 hours per work week
PREFERRED TO HAVE:
Experience in Sales, Marketing, or other equivalent work/past internships
Certified in AdWords, Bing Ads, Google Analytics, or Marin
Knowledge of PPC, SEO, or Website Optimization
Expert experience with Excel, macro’s, shortcuts, or VBA/SQL
Bi-lingual or multi-cultural experience
SkillsRequired - Internet Marketing, Excel, Microsoft Word, Business Communications
Preferred - B2B Marketing, Advertising Sales, Email Clients