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Product Marketing Intern - Software / HealthcareBookmark This
1010 Park Avenue
Posted: March 29 2016
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If you are looking for software/healthcare marketing experience, please read on!
Top Reasons to Work with Us
1. We are a pioneer and leader in the healthcare analytics solution providing financial, clinical, and business analytics and decision support in healthcare
2. Healthcare startup serving major academic medical centers, community hospitals, children's hospitals and many of the largest and most influential healthcare systems in the U.S.
3. You will get the chance to spearhead exciting projects for a rapidly-growing, industry-leading company in Plainfield, NJ.
ResponsibilitiesWhat You Need for this Position
-Pursuing a Bachelor’s or Graduate degree in business or marketing or equivalent major.
-Very strong written and verbal communication skills
-Desire to create messaging and positioning for software/healthcare products
-Ability to grasp and translate technical capabilities into benefits
-Ability to collaborate and motivate across the product, sales, and marketing teams
-Self-starter with the ability to project manage to handle many assignments simultaneously and meet all deadlines
-Strong leadership, sales support, project management and training skills
-Effective problem-solving skills and ability to listen and translate details attentively
-Efficient at working under pressures, deadlines, and stretch extra hours to complete assigned tasks
RequirementsYou Will Be Trained In The Following Areas:
-Be the expert on our audience: know how they buy and their buying criteria
-Conduct periodic market analyses to identify market trends
-Turn research and knowledge into actionable intelligence to support marketing initiatives/identify opportunities for change
-Maintain social media activities on LinkedIn, Facebook, Twitter, Youtube, etc.
-Learn to develop the sales tools that support the sales process
-Translate the functional capabilities and benefits of our solutions into meaningful key messaging, value propositions and differentiated market positioning
-Drive, create and deliver compelling content, including whitepapers, presentations, product videos, customer success stories, blog posts, ebooks, infographics, webinars, website content, slideshows, datasheets, talk tracks, playbooks, competitive battlecards, FAQs and more
-Develop thought leadership content / write cases studies, bylined articles
-Communicate the value proposition of the products to the sales team
-Act as liaison between product management/sales