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Posted: July 30 2016
Company Location: Stratford, CT
Application Deadline: No Deadline
Position: Part-time, Unpaid
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DescriptionThe Social Media Manager is a highly motivated, creative individual with experience and a passion for connecting with current and future customers. That passion comes through as he/she engages with customers on a daily basis, with the ultimate goal of turning fans into customers. Arise needs someone to manage their Facebook, LinkedIn, Twitter and Instagram accounts. Act to Rise for Innovation in Special Education is a non-profit public charitable trust committed to the social cause of education by innovating technology applications for challenged or differently-abled and transforming education through our innovative tech, resources & aids; instilling confidence, sparking interest, impacting learning, empowering disabled.
Responsibilities•Administrate the creation and publishing of relevant, original, high-quality content.
•Identify and improve organizational development aspects that would improve content (ie: employee training, recognition and rewards for participation in the company’s marketing and online review building).
•Create a regular publishing schedule.
•Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
•Promote content through social advertising.
•Create, curate, and manage all published content (images, video and written).
•Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
•Conduct online advocacy and open a stream for cross-promotions.
•Develop and expand community and/or influencer outreach efforts.
•Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
•Design, create and manage promotions and Social ad campaigns.
•Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
•Analyze key metrics and tweak strategy as needed.
•Compile reports for management showing results (ROI).
•Possesses knowledge and experience in the tenets of traditional marketing. Marketing degree is welcomed but not required with relevant work experience.
•Demonstrates creativity and documented immersion in social media. (Give links to profiles as examples).
•Proficient in content marketing theory and application.
•Experience sourcing and managing content development and publishing.
•Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
•Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
•Maintains excellent writing and language skills.
•Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
•Displays ability to effectively communicate information and ideas in written and video format.
•Exceeds at building and maintaining sales relationships, online and off.
•Practices superior time management.
•Is a team player with the confidence to take the lead and guide other employees when necessary. (ie: content development, creation and editing of content, and online reputation management).
•Makes evident good technical understanding and can pick up new tools quickly.
•Maintains a working knowledge of principles of SEO including keyword research and Google Analytics. Highly knowledgeable in the principles of “Search and Social.”
•Possesses functional knowledge and/or personal experience with WordPress.
•Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
•Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues.