Social Media Specialist

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The Social Media Analyst is responsible for managing and implementing social media strategies that drive audience growth, measurable engagement, and demand generation. Manages social channels that may include tens of thousands of individuals. A key stakeholder in shaping the company's brand perception. The role requires constant learning due to the rapid pace of change in social media. Planning time horizon is typically fairly short and tactics are adjusted often, based on content performance and opportunities. Manages a function that is highly visible inside and outside the company.


-Oversee social content strategy, including the sourcing of content (internal & external) and publishing in multiple social networks
-Ensure content is adapted to specific channels while maintaining consistent brand messaging across platforms
-Bring the social elements of the brand to life in order to drive audience engagement and development
-Act as a resident social media expert, actively following and teaching best practices
-Facilitate social media advocacy among employees and external influences, extending the brand's reach
-Experiment with new techniques and technologies to increase the effectiveness of social media campaigns. Identify, interpret, and capitalize on social media trends
-Possess ownership of a laptop


Preferred Education:
In the process of obtaining Bachelor's Degree in Marketing, Communications, Advertising or equivalent relevant experience. Social media certifications and/or coursework a plus.

Skills & Competencies:
-An understanding of B2C demand generation, lead generation and lead nurturing
communication skills, especially writing and editing
-Proven track record of running social media programs that have delivered measurable results
-Proven hands-on experience growing and engaging an audience via Twitter, LinkedIn, Facebook, YouTube, Pinterest, Google+, Tumblr and blogs
-Experience with various marketing and social measurement tools/platforms
-Experience with managing hybrid (paid/organic) social media programs including promoted Twitter posts, Facebook sponsored stories, LinkedIn Follow Ads and Google+ sponsored campaigns
-Experience blogging and/or working directly with bloggers
-Hands-on experience writing/editing content which adheres to SEO best practices
-A "can-do" attitude with a relentless obsession for customer satisfaction and audience engagement
-A natural networker that enjoys connecting people, content and ideas using the latest technology


Required - Social Media, Advertising, Lead Generation, B2B Marketing, Brand Communication, B2B Marketing Strategy, Trends, Campaign

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