Sports Marketing InternshipBookmark This
Prospect Wire Baseball
3814 Gunn Highway Suite D
Posted: February 28 2015
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DescriptionOverview: To develop the skills of marketing interns and give them real-world experience of marketing outdoor, fast-paced amateur baseball events. Marketing objectives would include: tasks organized pre-event, post-event and most importantly at the events themselves. Interns would be expected to attend as many events as possible during their internship.
Schedule: The internship requirements can be customized to your schedule. Regardless if you’re enrolled in Summer A, B or C this internship will work for you.
About Prospect Wire: Celebrating our 10-year anniversary, Prospect Wire (PW) is an event organizer and scouting service for high school baseball. PW organizes mass-scale tournaments across the United States that feature some of the nation’s top high school baseball talent. A given event can feature anywhere from 16 to 150 teams composed of hundreds or even thousands of athletes.
Event Locations and travel: Events are typically located at MLB spring training complexes in cities such as Sarasota and Port St Lucie, FL.
Stipend, Expenses: This is an unpaid internship unless your school requires otherwise. PW covers your travel expenses such as hotel rooms, food while working at the fields and gas reimbursement. In most scenarios, interns will be expected to room with another intern of the same gender. Finally, our company organizes contests for interns that provide the winners with gift cards or prizes.
Hours and requirements: In order to satisfy your internship hours, interns will be expected to work long days at our events. Typically our interns are up and at the field by 7am. Please be prepared for long days and very hot, humid summer weather. Between the tournaments and weekly work, there’s more than enough hours to satisfy your internship requirements over the semester.
Contact Information: If you would like more information, or to express your interest in the program, please do so ASAP by emailing your resume. If you are selected as a possible candidate for an internship, you will be contacted to set up an interview. The travel, hands-on nature, and sports aspect of what PW offers has made this a very popular internship and there are a limited number of spots available.
ResponsibilitiesDirect Marketing: Serve as liaison between Prospect Wire and our customers. Our customers include high school baseball players, their parents, college baseball coaches, and MLB scouts. Areas of expertise would include face-to-face greetings, printing announcements, and serving as a source of information about the event.
In addition, PW organizes events within our events (such as free nightly seminars during the baseball tournament). Organizing, promoting and creating awareness of these “mini events” is paramount.
Word-Of-Mouth Marketing: Special awards and accolades (such as the invitation process to our All-American Games) accomplish this task. Interns will be asked to play a role in creating an unforgettable event experience.
Transactional Marketing: Promotion, sale and organization of our merchandise tents that offer Prospect Wire shirts, hats, towels and bags.
Content Marketing: PW keeps our website up to date in real time with unique content that drives customers to our website: stats, standings, pictures, video and social media are a few of the ways we accomplish this. Scorekeeping on our iScore system on iPad keeps track of accurate game information in real time and encourages customers to check the website each day. Each intern will rotate through different responsibilities at each event - with iPad scorekeeping being one of those.
Digital Marketing: Use cell phone video, camcorders and digital cameras to capture in-game player video to be used for marketing and scouting purposes. Take pictures of action at the ballpark. Take pictures of players to be used on the website during the combine process.
Community Marketing/Customer Relations Marketing: You will be one of the first faces and smiles our customers see as they enter our tournament, many of them for the first time at one of our tournaments. You will be trained and equipped with information to answer questions from parents, players, travel coaches, and college coaches.
Seasonal Marketing: Develop a new event geared towards travel coaches specifically, the event would run during PW’s off-season. Develop seasonal marketing strategies, determine when and how the best time to market is for each event we run.
Viral Marketing: We have new products we’re introducing for 2015, some may have a chance to go viral if we create a unique marketing idea. Try to analyze things that have gone viral in the past and how we can implement some of those ideas for our new features.
Email Marketing: Use of Constant Contact email platform to send promotional emails to our customer database. Assist in creation of email marketing campaigns.
Event Marketing: Assist PW in creating original marketing campaigns to promote our scouting coverage of 3rd party events - such as the Music City Classic.
Outbound Marketing: Through research, find potential travel teams that have never heard of PW that we would like to have as customers.