Spring 2017 -Marketing - Advertising Internship Program 

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Description

Background
As the focal point of performing arts activity in South Florida, the Adrienne Arsht Center for the Performing Arts of Miami-Dade County serves as a showcase for the finest in established and developing performing arts programs. The Center is the foundation on which established resident organizations build their programs and extend their reach. The Center also serves as a laboratory, providing first class accessible facilities for smaller, emerging and developing organizations and for the Center’s own innovative productions and events.
The Center provides our diverse audiences with opportunities to share South Florida's many cultures, offering insights and understanding. As an educational resource, the Center broadens the horizons of our children and enhances our quality of life by offering a full range of cultural learning experiences.
Program Description
Interns can expect to be introduced to all facets of performing arts advertising including, but not limited to: media research, media buying, ad trafficking, social media property maintenance, radio / newspaper copy writing, editing, and promotional event support. They will work directly with Marketing Directors to assist with developing ideas and planning communication strategies for advertising campaigns. They will be exposed to the challenges and rewards of the creative process, as well as the challenging task of managing the responsibilities of supporting the advertising, promotion, e-commerce, creative, administrative and planning sector of the Arsht Center.

Responsibilities

The Marketing/Advertising Intern assists the Marketing Managers with:

The advertising submission process: script and copy-writing for print, TV and radio ads, spot editing and drafting elements for in-house print designers, monitoring deadlines

Drafting, implementing, and executing show marketing plans and budgets

Compiling materials to prepare settlement documents to verify actuals of budget spending

Reviewing and negotiating RFPs from prospective media/marketing vendors and partners, ensuring compliance with contractual agreements

Maintaining wrap ROIs, post-campaign reports, attending select meetings

Updating show summary reports and assisting with office tasks as needed

Daily analysis of marketing and sales data

Drafting and implementing social media campaigns

Requirements



Junior, senior or graduate status pursuing a degree in Marketing, Advertising or related field.

Strong understanding of Social Media and knowledge of marketing plan development/media buying is a plus

Proficient in Microsoft Office (Word/Excel/PowerPoint)

Minimum 16 hours of availability in Arsht Center offices per week between 9:00 am and 5:30pm.

Acute attention to detail, strong interest in the arts.

This is an unpaid internship, but it can be taken for school credit. Please check with your school for more details.

How To Apply

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