Wings Team

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Red Bull
1461 Park Ave.
Emeryville, CA
Posted: March 21 2016
Application Deadline: Available Year-round
Position: 4 Part-time, Paid

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Description

Our Wings are the face of the Red Bull brand and are our product ambassadors. The purpose of their job is 3 fold: approach consumers driving positive product trial, awareness and help establish Red Bull consumption in different moments of need; support our on and off premise sales through sales drives, merchandising and other sales support activities; and work at Red Bull events and help ensure an unforgettable consumer experience with the brand. Our Wings are an instrumental part of the organization, as the eyes and ears on the ground that listen to how consumers perceive our brand and our product, sharing this useful insight with the broader business to support future ideas and opportunities.

Responsibilities

PRODUCT AND BRAND EXPERT:
-Drive trial among new and infrequent consumers
-Proactively communicate product functionality, efficacy and benefits
-Confidently and reactively answer any product or brand questions or concerns from consumers
-Understand our product portfolio and introduce appropriate product offers to our consumers
-Introduce new and multiple usage occasions
-Find appropriate ways to introduce the World of Red Bull to consumers at the right time
Engage with consumers via social media platforms and encourage interaction with Red Bull social channels in a natural way ensuring brand tonality
BE THE FACE OF THE BRAND:
-Be the face of the Brand at Red Bull events and selected supported (3rd party) events to maximize product trial and leave attendees with a positive brand experience at Red Bull events
-Represent the brand in a premium way to ensure a consistent brand image
-Drive a positive and charming brand image by creating smiles and WOM with consumers
-Assist with maintaining premium tools such as the Red Bull Mini and other program tools
SUPPORT OUR SALES TEAMS:
-Support On- and Off-Premise departments in various sales support activities in order to excite the trade, stimulate sales and keep Red Bull top of mind among these sales outlets
-Build distribution and visibility during Sales Drive missions
PLAN AND EXECUTE SMART, EFFECTIVE AND STRATEGIC MISSIONS TO REACH KEY CONSUMER GROUPS:
-Know your city and region, understand our target group and use this knowledge to plan missions aimed at growing our user base.
-Involvement and ownership of targets and strategic direction of program – including having an understanding of the national Wings Team strategy
-Recognize situations and opportunities that are suitable for the program
-Provide insight to manager on consumer feedback and concerns about the product, locations and sampling opportunities and areas or ways to develop the program in the market
-Involvement in finding new and creative ways of reaching consumers, including innovative tools or projects
-Plan & report sampling activities with accuracy

Requirements

-A full, clean, driving license is required
-Excellent communication skills and ability to relate to different people in a range of occasions
-Highly approachable, social and outgoing
-Top notch time management and organizational skills
-Naturally entrepreneurial, with a high sense of responsibility and initiative
-Enthusiastic, energetic and positive attitude
-Highly committed, professional and a great team player

How To Apply

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