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Winter/Spring 2017: NPR Sponsorship, MarketingBookmark This
1111 North Capitol St. NE
Posted: October 07 2016
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As the corporate sponsorship sales team for NPR, PBS and regional offerings on public media stations, National Public Media (NPM) works with brands and advertising agencies to generate financial support for the public broadcasting system, develop innovative sponsorship opportunities and deliver strong results for sponsors. NPM’s Marketing team provides strategy and support to the Sponsorship Sales teams, manages corporate communications and brings visibility to public media sponsorship opportunities in a dynamic and demanding media environment.
The Marketing intern will support these internal- and external-facing efforts by contributing to the NPM website, developing sales presentations, conducting targeted research and socializing sponsorship opportunities within NPM. This position will collaborate with colleagues across NPM, NPR and public media.
Apply for the internship here: https://interns-npr.icims.com/jobs/2849/winter-spring-2017%3a-npr-sponsorship%2c-marketing/job
ResponsibilitiesDevelop marketing materials and support client request for proposals (RFPs)
Collect audience and industry research from databases, like GfK MRI and comScore
Promote sponsorship opportunities on NationalPublicMedia.com by creating and updating content, writing blog posts and applying SEO best practices
Support design and promotion of sponsorship opportunities around public media product and program launches, such as new NPR Podcasts
Contribute to corporate communications initiatives including the weekly NPM staff newsletter and a variety of in-house sessions
Conduct competitive research
Support new and ongoing Marketing initiatives such as client entertainment efforts and trade marketing
RequirementsIn this fast-paced media environment, we value agility, assertiveness, and analytical and creative-thinking skills. The ideal candidate has an aptitude for learning and a demonstrated ability to work in a collaborative environment. Specific qualifications outlined below:
Excellent written/verbal communication and organizational skills
Attention to detail in all projects and assignments
Ability to efficiently think, plan and execute on multiple projects simultaneously
Experience working with Wordpress, HTML, SEO, Google Analytics, Adobe Creative Suite and research databases is a plus
Professional interest in the advertising and marketing industry
Enthusiasm for public media, its mission and its programs – we love fans!